We are looking for an experienced and strategically minded Global Public Relations Manager to lead global public relations and brand communications for our growing luxury womenswear brand.
The ideal candidate combines a strong international network within the fashion industry with a deep understanding of luxury brand positioning, media relations, celebrity and VIP strategy, and cultural storytelling. This role requires a highly proactive professional capable of driving impactful communication initiatives while elevating brand visibility across key global markets.
KEY RESPONSIBILITIES
* Develop and execute global PR and communication strategies aligned with brand vision, positioning, and business objectives
* Lead relationships with top-tier fashion editors, journalists, stylists, celebrities, influencers, VIPs, and key industry partners
* Oversee all press activities including fashion shows, presentations, events, product launches, press days, and showroom management
* Drive international media outreach and secure high-impact editorial coverage across print, digital, broadcast, and social platforms
* Define and manage VIP and celebrity dressing strategies in alignment with brand image and seasonal priorities
* Identify strategic partnership opportunities to strengthen brand awareness and cultural relevance internationally
* Collaborate closely with Marketing, Social Media, E-commerce, Sales, and Creative teams to ensure consistency across all communication channels
* Supervise the creation of press materials, brand presentations, media kits, and communication assets
* Monitor media performance, industry trends, and competitor activity, providing insights and strategic recommendations
* Manage PR budgets, agency relationships, and external partners where applicable
* Support and mentor junior team members while fostering a collaborative and high-performance environment
REQUIREMENTS
* 7+ years of experience in PR and communications within luxury fashion or lifestyle brands
* Established international network across fashion media, VIP, and influencer landscape
* Strong understanding of luxury fashion communication and brand-building strategies
* Excellent written and verbal communication skills in English and Italian
* Proven ability to manage multiple projects in a fast-paced and international environment
* Strong leadership, organizational, and stakeholder management skills
* Proficiency in Microsoft Office and media monitoring/reporting tools
* Passion for luxury fashion, contemporary culture, and emerging industry trends