Digital Performance Marketing Specialist
Date: Jan 8, 2026
Location: Milano, IT
If you’ve worn a pair of glasses, we’ve already met.
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.
Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
Your #FutureInSight with EssilorLuxottica
Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.
Your role
We are looking for a Digital Performance Marketing Specialist with strong expertise across all performance channels to support the execution and optimization of data-driven growth initiatives. The role will focus on driving measurable results across Paid Search, Shopping, Paid Social, and Display. We are looking for a candidate who is not only a skilled media buyer but also possesses a strong analytical curiosity and the technical interest (SQL, BigQuery, R, etc) to build deeper measurement frameworks that go beyond standard platform reporting.
Main responsibilities:
* Campaign Management: Execute and optimize performance marketing campaigns across Search, Social, and Display to meet core KPIs (ROAS, CPA, and Revenue).
* Advanced Analytics: Support the development of sophisticated measurement frameworks, such as custom attribution, incrementality testing, and lifetime value (LTV) analysis.
* Data Synthesis: Analyze and interpret complex data sets to inform budgeting, forecasting, and strategic recommendations.
* Collaboration: Work closely with E-commerce, Finance, and Analytics teams to ensure data consistency and performance alignment.
* Process Improvement: Identify opportunities to automate repetitive tasks and improve reporting efficiency through technical solutions.
Main requirements:
* 2–3 years of experience in performance marketing, specifically within e-commerce or high-growth environments.
* Hands-on Expertise: Proven track record in Google Ads, Microsoft Advertising, and Paid Social platforms (Meta, TikTok).
* Analytical Mindset: Strong ability to translate raw data into actionable business insights (BigQuery/SQL proficiency is ideal)
* Communication: Clear ability to explain complex performance trends to non-technical stakeholders.
* Technical Toolkit: Experience with or a strong interest in using SQL, Python, or R to manipulate data, connect APIs, or automate marketing workflows.
* Advanced Visualization: Proficiency in Google Looker Studio or similar BI tools to build dynamic, automated dashboards.
* Measurement Frameworks: Familiarity with marketing science concepts like Marketing Mix Modeling (MMM) or advanced experimentation design.
* Advanced Excel: Ability to handle large data sets and complex modeling.
What’s in it for you
In EssilorLuxottica, you are not defined just by your job title. Each career adventure is unique; have a glimpse of some of the benefits you will enjoy as a successful candidate:
* Access to our cutting-edge learning platform, Leonardo, and personalized development programs to help you grow professionally and personally.
* Enjoy flexible work conditions, health insurance coverage, ticket restaurants, internal rooftop canteen.
* Join the Corporate Shareholding Program “BOOST” an opportunity to share in the company’s success and directly benefit from EssilorLuxottica’s growth.
* Access special offers for employees on a vast range of eyewear, eye care products, and fashion apparel, so you can enjoy our world-class brands firsthand.
* Enjoy our “Disconnect Program” a holistic approach to work-life balance, including initiatives for mental health, yoga, jogging sessions, and more, designed to help you recharge and stay healthy.
Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.
Our Diversity, Equity and Inclusion commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
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