Illycaffè is an Italian company founded in Trieste in 1933 with the mission to offer the best coffee to the world. We are looking for a Consumer PR Manager to join our Global Marketing Department. This role is responsible for nurturing a strong Consumer network, increasing awareness and developing an enviable corporate image by developing effective communication and media relations programs.
Responsibilities
Responsible for developing effective Consumer communications & Media plans
Responsible for managing all public relations activities for the Consumer and Trade PR area
Responsible for coordinating media relations strategy seeking high-level placements
Work closely with the Marketing Team, defines and manages all global Consumer and Trade Communications
Coordinate and leverages existing media agencies and international branches/distributors relationships
Seek and evaluates opportunities for partnerships, sponsorships and advertising on an on-going basis
Manage all Consumer Events in strict coordination with the Product placement department
Build the reach and impact of Consumer campaigns by measuring the success of public relations campaigns
Monitor content which can be used for various communication purposes (press releases, articles, white papers, blogs)
Implement PR stories and campaign calendars driving high impact among the right audience across channels
Oversee special projestc and events, from contract management to event participation
Monitor media coverage and campaign results, preparing reporting and performance analysis
Manage the communications budget and related administrative flows via the Tagetik platform
Requirements
At least 5 years of experience in similar roles within international contexts, preferably in FMCG, premium consumer goods or lifestyle sectors
Strong skills in strategic communication, media relations, and event management
Proven ability to work with press agencies, internal and external stakeholders, and influencers
Excellent writing and synthesis skills, including in English
Ability to work cross-functionally, with a structured approach and results orientation
Comfortable working in dynamic environments with global stakeholders and tight deadlines
illycaffè as B-Corp is committed to a diverse and inclusive workplace generating positive effects for the environment, for the community and for people.