Italy junior brand activation manager (m/f/d)

Location: Bologna, Italy (Hybrid)

Contract Type: Full-time, Permanent

Have you completed your studies and gained your first insights into Marketing or Sales? Do you want to hit the ground running, take on responsibility and learn a lot along the way? Then become part of our Brand Activation Team in Bologna!

We sweeten everyday life. Bahlsen is one of the best-known German family companies. Since 1889, our name has stood for reliable, future-oriented action, iconic brands like BAHLSEN, LEIBNIZ, PiCK UP! and RAWBITE, and profitable growth. Our success is driven by the passion of our 2,700 employees globally—they face the future with curiosity, courage, and ambition.

• Strategy & Execution: Work with the Brand Activation Manager and Western Europe team to deliver the local Marketing plan.
• Data-Driven Insights: Assess the market situation, transforming data and insights into actionable local brand strategies.
• Trade & Brand Activation: Execute operational marketing and brand activation activities across the mix (in and out of stores).
• Sales Support: Support the local sales team with impactful presentations and customer requirements.
• Project Management: Develop and coordinate assigned projects, ensuring strict timeline management with international stakeholders.
• Performance Monitoring: Monitor and analyze market performance, collaborating closely with the regional team for reporting.
• Store Visits & Market Trends: Spend time in the local retail environment to understand the competitive frame and consumer trends.

• Education: Degree in Economics, Marketing, Business Administration, or a related field.
• Experience: Around 2 years of practical experience in marketing or sales, preferably within the FMCG industry.
• Mindset: Strong analytical mindset, structured working methods, and a love for taking ownership.
• Skills: Initial experience in brand/project management, managing stakeholders in a dynamic and international environment.
• Attitude: Proactive, autonomous, and teamwork-oriented attitude.
• Languages: Fluency in English is required, as it is our official corporate working language for daily collaboration with international stakeholders. Fluent Italian is also essential for the local market environment.

• Contract Framework: Italian CCNL Terziario, Full-time.
• Salary Range: Gross Annual Salary (RAL) EUR 28.000 - EUR 35.000 (commensurate with the candidate's experience and seniority).
• Work Environment: Passionate colleagues and a dynamic team environment based in Bologna, with flexible hybrid options.
• Growth: High level of personal responsibility, accountability, and creative freedom.
• Development: Opportunities for continuous professional and personal development through structured training and on-the-job learning.
• Corporate Culture: A value-driven corporate culture that appreciates diversity, passion, and energy.

Ready to build this next chapter with us?

See the "Easy Apply" button on this page to submit your profile and resume.

Bahlsen is an equal opportunity employer. xjrgpwk

Proudly certified for Gender Equality in Italy (Certificazione Parità di Genere 2025), we value diversity and evaluate all applications regardless of gender, age, disability, religion, or sexual orientation.