Main activities - Master and formalize the Brand Maintenance and Animation Lifecycle strategy (the frequency of changes), innovation themes, product content, services aligned with Brand positioning.
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- Define the economic data by interfacing between Product Animations (volumes & selling prices) - Coordinate launches until full profitability for all geographical areas and over the entire lifecycle.
- Animate a cross‑functional working group including decision‑making meetings with specific insights about customer needs to ensure consistency in definition & implementation.
- Conduct competitive research & diversity (commercial) studies to identify trends.
- Define new product features to be tested by technical departments.
- Continue with Product Referential teams, design technical definitions for new Marketing‑Product objectives. Respect specific costs & timing targets Ensure follow-up of mid‑life launch projects Behavioural skills - Leadership - Creativity, curiosity & initiative - Dynamism & Enthusiasm - Like to work in a team - Intercultural open‑mindedness Technical skills - Fluent in English - Project Management - Digital - Excell