Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.About the roleAs Media & Communication Specialist – Goggles you will be a key voice of Alpinestars for developing and executing media and communication activities dedicated to the Goggles category, ensuring strong brand consistency, technical accuracy, and high-impact storytelling across all communication channels.ResponsibilitiesDefine and implement the communication strategy for the Goggles categoryDevelop media content, storytelling, and creative concepts aligned with brand positioningEnsure message consistency across all touchpoints (digital, social, PR, retail, and events)Support athletes and ambassadors content while ensuring alignment with brand strategy and imageRepresent Alpinestars across the off-road, enduro, motocross worldStrengthen brand presence within professional off-road communitiesMonitor trends, emerging talents, and evolving media formats within the off-road segmentRequirementsSolid background in media, communications, PR, or marketing, ideally within xlwpduy goggles categoryExcellent storytelling, writing, and communication skillsSolid understanding of motocross and enduro racing culture, technical equipment, and athlete needsExperience working with professional athletes or racing teams is highly valuedGenuine passion for motocross and/or enduro ridingConfident, proactive communicator with strong relationship-building skillsAble to represent a premium global brand with authenticityProficiency in English is mandatory (C1), a second language is a plusWilling to travel frequently to races, events, and test sessionsLocationAsolo - on site job#J-18808-Ljbffr