Trade Marketing Analyst
This role plays a crucial part in driving sales, acquisition, and visibility across trade channels. As a Trade Marketing Specialist, you will be responsible for maintaining and analyzing sales data to provide valuable insights to the Trade Marketing team, National Account Managers, and commercial reporting.
The position requires strong analytical, organizational, and budget management skills. You will work closely with various stakeholders, including the sales force and external partners, to ensure effective execution of promotional activities and alignment of strategies. Additionally, you will be responsible for managing tools used by the sell-out network and data collection tools for market analysis.
Key responsibilities include:
- Overseeing the management of external agencies providing personnel for promotional activities
- Developing and analyzing insights to highlight opportunities and identify emerging trends and risks within the market
- Maintaining relationships with stakeholders, including the sales team and external partners
- Coordinating the use of tools for the sell-out network and ensuring effective data collection for market analysis
- Collaborating with business analysts and promotion analysts to align strategies and share insights
Success factors for this role include:
- Highly developed analytical and problem-solving skills
- Result-oriented and detail-focused, with exceptional interpersonal and communication skills
- Strong understanding of P&L drivers
- Demonstrated ability to collaborate effectively within teams
- Ability to manage multiple priorities and work independently