Company Description
New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.
At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of contact and relationship between the brand and the consumer.
At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business involves comprehending the cognitive processes underlying purchasing behaviors, reading social and market changes, and relating them to ideas, paths, and technologies that can offer value to clients and users.
Building the future of Retail is the goal that constantly guides our actions.
Our Retail focus mainly spans three industries:
Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer
Retex’s industries intersect with its practices:
* Tech
* Digital & Business Performance
* Marketing & Communication
* Service Operations
Position
We have an exciting opportunity to join the advertising team at Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and driven by data, this is the perfect match! As our new Digital Advertising Specialist, you will delve into online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.
The Role You Will Play :
1. Client Revenue Maximization: Support clients in maximizing revenue and optimizing ROI on advertising investments. Help define advertising strategies for paid search and programmatic advertising.
2. Campaign Implementation: From keyword and product research to campaign creation on Amazon Advertising, implement strategies and manage campaigns to improve ROAS, clickthrough rates, conversions, search ranking, and visibility.
3. Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations to exceed expectations.
4. Budget Management: Manage advertising budgets and forecast key metrics like sales growth and ROAS, ensuring strategic allocation of investments.
5. Innovation and Adaptability: Stay updated on Amazon Advertising features and integrate them into strategies to deliver added value.
Requirements
We believe you would excel in this role with the following characteristics, even if you don't meet all:
1. Educational and Professional Experience: 1-2 years in advertising, marketing, or e-commerce, with experience in digital advertising, campaign monitoring, optimization, and data analysis being a plus.
2. Technical Skills: Proficiency in Excel and PowerPoint; experience with Amazon Advertising Platform preferred.
3. Interpersonal Skills: Excellent communication and collaboration skills, with a team-oriented attitude.
4. Initiative and Organization: Attention to detail, proactivity, and motivation for results, managing multiple tasks efficiently.
5. Languages: Fluent in Italian and English; French knowledge is a plus.
Other Information
Our team values growth and development, encouraging exploration of new opportunities. We promote diversity and inclusion and are proud to be a Società Benefit and an equal-opportunity workplace.
#J-18808-Ljbffr