1. EATON is looking for
2. Building & Energy Transition - Segment Marketing Manager
3. Location: Segrate, Milan
Do you want to work for a global company that values ethics, inclusion, diversity, and its people?
Join Eaton and help us provide energy-efficient solutions that positively impact the environment. We make what matters work.
Eaton’s Electrical Sector is a global leader in power distribution, circuit protection, backup power, control and automation, lighting, security, structural solutions, wiring devices, solutions for harsh environments, and engineering services. Eaton’s global solutions address today’s critical electrical power management challenges.
* What you’ll do
The Segment Marketing Manager collaborates with local sales and marketing teams to develop and execute strategies for supported industry segments, aligning with the Playing To Win and Growth Frameworks. Responsibilities include defining marketing strategies, targeting audiences through integrated campaigns, developing annual marketing plans, and supporting long-term business goals.
Key activities include executing Playing To Win and Growth Framework sessions, managing segment content and digital marketing, overseeing lead management, deploying partner programs, managing segment events, owning media campaigns, serving as PR spokesperson, implementing SEO strategies, managing budgets, and developing partner strategies with third-party companies.
* Qualifications
Bachelor’s or Master’s degree in engineering, marketing, communications, business, or related fields. Minimum of 5 years in B2B sales or marketing, with knowledge of customer needs, market drivers, and Eaton’s portfolio advantages. Experience in Energy Transition markets is highly beneficial. Must be a self-starter, result-driven, digitally savvy, and experienced with international teams. Fluent in English and Italian, both written and spoken.
* Skills
Ability to analyze market data and competitor insights, take initiative, manage time effectively, and demonstrate strong numeracy and analytical skills. Excellent verbal and written communication, networking, independence, teamwork, creativity, and problem-solving skills.
* What Eaton offers
Permanent contract in a fast-growing global company, ongoing learning and development through Eaton University, and a commitment to inclusion and diversity, ensuring equal employment opportunities. Our recruitment process emphasizes balanced criteria and non-discrimination.
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