Job Details
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
· Embrace the RL Way and drive positive behaviours around the cultural focus areas · Deliver the business initiatives to support the brand business vision and increase productivity · Lead & develop the team to deliver the RL Selling Culture · Execute the Brand Presentation guidelines to further enhance the RL Selling Culture
Essential Duties & Responsibilities
Key responsibilities · Exceed sales and profitability targets · Deliver sales and profitability through key metrics: sales, conversion & unit per transaction · Deploy resource to match skill/experience & customer requirements · Adopt tools & processes to improve employee efficiency & increase productivity · Understand and support budgetary requirements to increase the store profitability · Manage & maintain a safe working environment for customers and employees · Maintain compliance of all company policy & procedures including health and safety and employment legislation · Partner with the operations manager and implement action plans to minimize shrink and improve store compliance Leadership · Manage and inspire the team to deliver results by driving the RL Selling Culture · Communicate, engage and energize the team to maximize performance service metrics e.g. employee survey, forsee results · Hire, coach and develop a high performing team to deliver outstanding results · Manage talent talks and appraisals and provide regular constructive feedback · Recognize and reward great service and performance · Manage teams adherence to the brand dress & grooming standards to ensure representation as brand ambassadors RL Selling Culture · Lead by example and coach the team to deliver the RL Selling Culture model to an exceptional level. · Deliver Brilliant Briefings that focus on the RL Selling Culture · Create a customer first culture within all store activities · Observe, coach and share product knowledge coach selling skills to drive key metrics: sales, conversion and units per transaction · Optimize opportunities to increase sales, customer data capture & increase customer loyalty Brand presentations and Operational Efficiency · Deliver brand visual proposition guidelines are executed to an exceptional level · Influence the visual presentation strategy through commercial thinking · Build brand understanding coaching team with visual mechanizing skills · Provide feedback & ideas to influence product presentation & product ranging to increase sales · Ensure 100% retail standards are consistently maintained · Demonstrate a good understanding of product seasonality, concepts, key volume lines to support the commercial actions & drive sales.
Experience, Skills & Knowledge
· Work autonomously and give proactive guidance to team in a fast paced and dynamic environment · Lead and empower the team to put the consumer at the heart of what they do · Consistently demonstrates the RL Way and Cultural Focus Area's · Excellent sales skills (actively engage with customers to promote sales and offer best in class shopping experience) · Coach and lead team to provide exceptional performance · Able to prioritize work load, meet tight deadlines and specified standards · Excellent organizational, planning and time management skills · Ability to manage and implement change · Excellent communication skills and the ability to engage, motivate and influence direct team and others · Commitment to their own continuous development and supporting others · Required language: English + local language · Computer skills: MS Office