Carpe Diem ToursSi candidi in fretta: consulti la descrizione completa scorrendo verso il basso per scoprire tutti i requisiti di questo ruolo.Rome, Italy |Hybrid(3 days/week in office + travel)Reports to:CEORole OverviewCarpe Diem Tours is seeking a Marketing Director to define, lead, and execute our marketing strategy across all channels. This is a player-coach role combining strategic ownership with hands-on involvement.You will lead multiple in-house marketing teams, own the marketing budget, collaborate closely with senior leadership, and oversee external partners. You will take a proactive approach to identifying growth opportunities, improving performance, and evolving the marketing function, while acting as a key connection between the marketing department, the CEO, and the Board of Directors.Your focus will be on driving growth in line with company projections while maintaining and evolving an established brand.What Success Looks LikeAchieving company sales targetsIncreasing direct revenue by12%Successful execution of new product launchesMarketing Functions You Will OwnPerformance & Channel Marketing:OTA marketing (leading the in-house OTA team), SEO, PPC strategy and vendor managementContent, Copy & Social Media:Oversight of all marketing copy and the in-house Copywriter and Social Media / Content teamLifecycle & Email Marketing:Strategy, campaign integration, and performance alignmentDigital Experience:Website content, performance, CRO, UX, and coordination with the internal tech teamBrand, Innovation & Emerging Channels:Brand stewardship, AI/LLM search visibility, and testing new tools and approachesKey ResponsibilitiesDefine and evolve marketing strategy in collaboration with leadershipPlan and execute integrated, multi-channel campaignsLead, align, and develop four in-house marketing teamsOwn and manage the marketing budget and investment decisionsManage external agencies and vendorsEnsure brand consistency while supporting ongoing evol