PpEG Stada Group operates in Italy since 1998 with the aim of "Caring for People\'s health as a trusted partner". We are part of the STADA Group, a multinational pharmaceutical company founded in Dresden in 1895 by an Association of Pharmacists that operates on consumer healthcare, generics, biosimilar and specialty products with commitment and dedication. /p h3Digital Marketing Specialist /h3 pMilano, Italy | Full-time | Permanent /p pWe are looking for a results-driven and proactive Digital Marketing Specialist to support our digital transformation journey and help drive brand growth across multiple touchpoints. This role will play a key part in optimizing digital strategy, enhancing online brand presence, and improving the performance of paid media, owned assets, and eCommerce channels. The ideal candidate has hands-on experience with paid media (especially Search, Social and Video), strong analytical skills and a collaborative mindset with a keen eye for UX and content excellence. /p h3Responsibilities /h3 ul liDigital Planning Media Optimization: Support the development and execution of tailored digital strategies by product category and brand, aligned with business goals and regulatory frameworks. /li liActively contribute to the optimization of digital campaigns, with a focus on innovation and creative assets. /li liData Performance Analytics: Contribute to leveraging data capabilities across all brand websites. /li liMonitor and report on digital performance using available tools (e.g. GA4, GSC, Semrush) to guide optimization decisions. /li liUX SEO Optimization: Assist in enhancing brand websites with a mobile-first, performance-oriented mindset. /li liContinuously support UX/SEO enhancements and take part in onboarding a web agency. /li lieCommerce Growth Opportunity: Collaborate with Sales and external partners to optimize product presence on main e-tailers (e.g Amazon). /li liActively contribute to the growth of online sales by maximizing eCommerce visibility and optimizing retail media investments. /li /ul h3Requirements /h3 ul liTechnical Skills: Hands-on experience with Paid Media platforms (Google Ads, YouTube, Meta); Strong familiarity with Google Analytics; Working knowledge of SEO principles, UX best practices, and CMS platforms; Understanding of eCommerce platforms and marketing practices. /li liEducation Experience: Masters degree in Marketing, Communication, Business, or related fields; 2-4 years of experience in a similar digital marketing role, ideally in FMCG or healthcare industries; Fluent in English (written and spoken). /li liSoft Skills: Strong analytical and problem-solving abilities; Team-oriented, with excellent collaboration and communication skills and a positive attitude; Well organized in managing multiple priorities. /li /ul h3What We Offer /h3 ul liThe opportunity to contribute to the digital growth of well-established consumer brands. /li liA dynamic, international work environment, with ongoing interaction with our HQ and global teams, providing access to shared expertise and innovative tools. /li liRoom for professional development and strategic involvement. /li /ul pAre you looking for new challenges where you can make a difference for people\'s health? We are looking for candidates with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team. We would be pleased get to know you. Please use our online portal to submit your application: jobs.stada.com /p /p #J-18808-Ljbffr