PpHere at Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention. /p h3About ThreatDown /h3 pThreatDown, the corporate business unit of Malwarebytes, is redefining cybersecurity for growing businesses with solutions that stop ransomware, malware, phishing, and AI‑powered attacks. Our platform is trusted, intuitive, and built for lean IT teams that need speed without complexity. At ThreatDown, you’ll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely. If you’re ready to make a real impact in cybersecurity, we’d love to meet you. /p h3Position /h3 pbDirector of Growth Marketing (Demand Channel) /b – own and scale our global revenue marketing engine. /p h3Role /h3 pThis role unifies Demand Generation, Channel Marketing, SDR leadership, and Lifecycle Marketing into one cohesive growth function. You will architect and execute a modern, channel‑first growth strategy that drives: /p ul liPartner-sourced pipeline /li liPartner-influenced revenue /li liDirect new logo acquisition /li liCustomer expansion and retention /li /ul pYou will embed our channel‑first motion (MSPs, VARs, Resellers, and Distributors) into every stage of the funnel—ensuring demand programs are partner-enabled, measurable, and revenue accountable. /p pThis is a high‑impact leadership role for a growth‑minded operator who thrives at the intersection of strategy, execution, analytics, and team development. /p h3What You Will Do /h3 h3bEMEA Growth Strategy /b /h3 ul liDevelop and execute an integrated growth marketing strategy spanning paid media, partner marketing, SDR pipeline generation, and lifecycle programs. /li liAlign marketing investment to revenue targets across direct and channel segments. /li liBuild a scalable, repeatable growth engine that supports new logo, partner recruitment, and expansion goals. /li liEstablish quarterly and annual performance targets tied directly to revenue contribution. /li /ul h3bChannel Marketing Partner Demand Activation /b /h3 ul liDevelop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives. /li liCreate scalable partner‑ready campaigns, co‑branded assets, toolkits, and demand playbooks. /li liIncrease partner marketing activation rates and campaign participation. /li liDrive measurable partner‑sourced and partner‑influenced pipeline growth. /li liOwn MDF strategy, governance, ROI tracking, and optimization. /li liPartner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement. /li liImplement attribution models that clearly measure channel marketing impact. /li /ul h3bDemand Generation Paid Media Leadership /b /h3 ul liOwn EMEA demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels. /li liLead performance and execution of Demandbase and intent‑driven targeting strategies. /li liOptimize spend efficiency, pipeline quality, and cost per opportunity. /li liLead webinar and top‑of‑funnel programs to convert engagement into qualified pipeline. /li liAmplify integrated campaigns through digital, email, SDR, and partner channels. /li /ul h3bSDR Leadership Funnel Performance /b /h3 ul liPartner with Director of NAM Growth Marketing to lead and develop the SDR team to maximize pipeline creation. /li liAlign inbound and outbound motions for improved velocity and conversion. /li liImprove EQL → MQL → SQL → Closed Won performance through disciplined qualification and routing. /li liEnsure accountability through performance dashboards and coaching. /li libLifecycle Customer Marketing Leadership /b /li liPartner with Global Customer Programs Manager and Customer Marketing Manager to define the lifecycle marketing strategy to drive adoption, expansion, and retention. /li liSupport upsell and cross‑sell initiatives through both direct and partner channels. /li liProvide strategic oversight to Customer Marketing resources. /li liIncrease expansion pipeline contribution from the installed base. /li /ul h3bMeasurement, Operations Optimization /b /h3 ul liEstablish full‑funnel KPI frameworks tied to pipeline, revenue, and ROI. /li liDrive operational excellence across marketing automation, attribution modeling, campaign tracking, and reporting. /li liPartner with Revenue Operations to ensure closed‑loop visibility into performance. /li liContinuously test and scale programs using data‑driven experimentation. /li /ul h3Skills You’ll Need To Have /h3 ul li10+ years of B2B SaaS marketing experience, preferably in cybersecurity, IT infrastructure, or channel‑first environments. /li liDeep expertise in demand generation and channel marketing strategy. /li liProven track record of driving partner‑sourced and partner‑influenced pipeline growth. /li liExperience managing SDR/BDR teams and aligning sales + marketing motions. /li liStrong performance marketing and paid media expertise with ROI accountability. /li liExperience managing MDF programs and partner co‑marketing. /li liAdvanced understanding of funnel metrics, attribution, and marketing automation. /li liDemonstrated success building and leading high‑performing teams. /li liStrong cross‑functional leadership skills. /li liDegree in Marketing, Business, or related field. /li /ul h3Perks Benefits /h3 ul liComprehensive medical, dental, and vision insurance coverage /li liEmployee Referral Bonus Program /li liWellness programs /li li401(k) and employer matching for US Employees /li liComprehensive Time Off policy /li liAn opportunity to do something great for yourself and the world! /li /ul p(Benefits and Perks subject to change by country/region) /p h3Legal Language (US Employees Only) /h3 pApplicants Have Rights Under The Federal Employment Laws /p ul liEmployee Polygraph Protection Act /li liKnow Your Rights: Discrimination is Illegal /li liFamily and Medical Leave Act (FMLA) /li /ul pThis is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations. /p pOur company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all of our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible. /p /p #J-18808-Ljbffr