Job Description
The Head of Stationary Industrial Scanner Factory Automation (SIS-FA) Product Manager is responsible for defining and executing the product marketing strategy across a diverse portfolio.
This leadership role ensures alignment of market intelligence, lifecycle governance, go-to-market effectiveness, and organizational development with commercial objectives.
You will lead a teamroduct Managers and collaborate cross-functionally to drive business growth, innovation, and competitive positioning.
Key Responsibilities:
Business & Commercial Strategy
Set pricing and positioning strategies at the portfolio level to ensure alignment across product lines and customer segments; monitor revenues, margins, and KPIs at the portfolio level; lead corrective action plans to address underperformance;
Ensure product strategies are commercially coherent and aligned with corporate goals.
Product Lifecycle Governance
Craft a clear, compelling vision that aligns with company goals and customer needs.
Oversee the full product lifecycle: from concept to end-of-life (EOL), ensuring accountability and milestone discipline.
Drive optimization initiatives such as cost reduction, platform leverage, and product rationalization.
Market & Competitive Intelligence Leadership
Monitor market trends, applications, customer behavior, emerging disruptions, and competitor activity; collect the Voice-of-the-customer by conducting research, interviews, and data analysis to deeply understand pain points and needs.
Guide Product Managers with strategic insights to adjust positioning and prioritize opportunities.
Go-to-Market (GTM) Strategy Oversight & Optimization
Define and manage portfolio-level GTM strategies including launch plans, pricing, positioning, and sales enablement.
Analyze funnel data, sales performance, and feedback to identify and resolve systemic GTM issues.
Lead cross-functional GTM reviews and implement strategies to improve conversion and sales efficiency.
Organizational Development & Leadership
Build, develop, and lead a high-performing Product Manager team.
Ensure robust training, mentorship, and performance reviews are in place.
Cross-Functional & Executive Alignment
Represent product and portfolio strategy in executive forums.
Act as a trusted escalation point for resolving cross-functional challenges affecting product along its entire life.
Key Activities:
Run portfolio reviews to prioritize investments and ensure alignment with strategic objectives.
Conduct regular GTM effectiveness audits and course-correct based on performance insights.
Collaborate with R&D;, Sales, Finance, Operations and Supply Chain to align execution with strategic goals;
Oversee product business case development, lifecycle phase-in/out planning, and market readiness
Requirements:
Education: Bachelor's or master's degree in business, Marketing, Engineering, or related field.
Languages: Italian ; English proficient
Experience: 10+ years of experience in Product Marketing or Product Management in a complex B2B environment, out of which 3 in industrial automation industry.
Familiarity with SAP, Power Bi, MS Dynamics or equivalent ERP and Business Intelligence and CRM tools
📌 Factory Automation Head Of Product Management
🏢 Datalogic
📍 Monte San Pietro