Freelance · Fully remote · 8-month contract with scope to extendPollen builds high-impact identities and award-winning websites for ambitious brands that understand the value of quality. From our studios in London and Florence, we build client partnerships that transcend borders — combining sharp strategic thinking with world-class design, innovation and execution. With 25 years of experience and a small, senior team of industry-leading designers, skilled developers and results-driven strategists, we thrive at the intersection of design and technology.We're looking for a Senior Digital Performance Specialist to take the lead on an eight-month engagement with one of our most established clients — a globally recognised luxury brand. You'll be accountable for moving the numbers: organic growth, engagement, conversion and UX quality. This is a fixed-fee, deliverable-based freelance contract running May to December 2026. If the engagement goes well, there's strong scope to continue working together on this and other accounts.About the roleYou'll act as the client's embedded digital performance lead, working end-to-end across:Technical and on-page SEO strategy, including AI and generative search optimisationData-led UI/UX improvement cycles — hypothesis, implement, validate — using GA4, Google Search Console, SEMrush and Crazy EggContent strategy and execution, including planning, briefing and updating website content via WordPress (editorial magazine production is out of scope)Structured A/B testing and conversion rate optimisationMonthly performance reporting against a defined set of KPIs, explicitly connecting activity to outcomesCompetitor and category monitoring, with monthly landscape summariesMetadata, alt text and visual/video asset optimisation across the siteLink health management, including broken link resolution and toxic backlink monitoringClose collaboration with Pollen's designers and developers to keep digital output consistent, on-brand and comm