**JOB SCOPE AND MAIN RESPONSIBILITIES**
**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**
- Business project leadership: to drive projects understanding channel business needs and ensuring they are met within the project execution; build project business case and report to Retail stakeholders
- Measurement: develop cross channel KPIs to measure and evaluate the contribution of each omnichannel activity; to sit with business leaders to finetune strategy and address change requests
- Knowledge sharing: to actively review and elaborate omnichannel knowledge from the market, to create occasions for omnichannel knowledge sharing with internal stakeholders
- Digital & eCommerce background: as digital is the main driver for omnichannel solutions
- Retail knowledge: because every omnichannel project need to be addressed into retail understanding offline logics and customizations