Ph3Digital Communications Specialist, ITALY /h3 pJoin to apply for the bDigital Communications Specialist, ITALY /b role at bBrooks Running /b /p pJoin to apply for the bDigital Communications Specialist, ITALY /b role at bBrooks Running /b /p pGet AI-powered advice on this job and more exclusive features. /p h3Who We Are /h3 pAt Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling or a finish line. /p pEveryone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. /p pOur brand values help bond us together and drive our success: /p ul liRunner First - We act in the best interest of the runner /li liWord is Bond - We do what we say we’ll do /li liChampion Heart - We give our all in everything we do /li liThere is no “I” in Run - We stay generous with our humanity /li liKeep Moving - We find ways to move every day, because joy is kinetic! /li /ul pWe welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there. /p h3Your Job /h3 pThe Digital Communications Specialist, Italy will support the local activation of our PR media relations, influencer community programs, and social media platforms. You will monitor and start conversations to build relationships with members of the Brooks community through social engagement. You will assist the Marketing Manager - Italy, EMEA PR Influencer Manager, and Digital Media Manager in driving the community activation of our integrated marketing plan, to meet Brooks business and marketing objectives. You will collaborate with the EMEA and Italian marketing teams to establish connections with other Community leads in the EMEA markets and build strong relationships with Italian Sales, Tech Rep, and Customer Service teams. /p h3Your Responsibilities /h3 ul liDigital Marketing and social media: /li liSupport the adaptation and implementation of digital marketing and social media activities, in accordance with the Global and EMEA marketing strategy. /li liParticipate in regular exchange and coordination of ideas within the Italy and EMEA Marketing Team. /li liCollaborate with stakeholders on the creative assets for digital communications and social media to drive brand visibility and engagement. /li liHelp the E-comm team with planning and development of localized webpages. /li liUpdate and monitor Social Media calendar ensuring campaign posts are delivered on time and on budget, localized where appropriate to maximize performance and ensuring content represents a continuous, relevant presence of the Brooks brand. /li liCoordinate social media assets, production and adaptation of content, development of posts for both brand, product and event content; create positive, brand appropriate and engaging social copy and reply to users on all social platforms. /li liEnsure the on‑time posting on social media channels based on the product, events and activation calendar. /li liMonitor conversations across social media, discover trending topics relevant to the product and brand, and address important mentions and questions through one‑on‑one communications. /li liReport data using Ads Manager, Google Analytics and Social Listening Tools to support analysis and recommendations for future planning and to optimize community management. /li liPR and Influencers: /li liSupport the PR Influencer Manager, EMEA on activation of the social media, PR and Influencer strategy in Italy act as the initial contact point in market for the EMEA PR Influencer Manager. /li liCoordinate the adaptation of EMEA PR plans into local market PR, Influencer and Community plans and adapt to create local market assets /li liTrack seeding for the Influencer and Community programs ensuring product is ordered and distributed in a timely manner aligned to key campaign stories and local brand moments. /li liConnect with media partners, our Influencers and Run Communities as an extension of the Brooks family; identify and connect with influencers to increase reach and engagement. /li liTrack performance against KPI framework, providing regular reports to Marketing Manager and EMEA marketing Team. /li liAct as a point of contact for our local PR agency providing monthly reports and regular status meetings. /li liSupport the activation of PR launch events to link the Brooks brand with a broad set of media publications and influencers, both print and online. /li liCoordinate the local paid media plans incl. print, digital, and other channels like podcasts, etc. /li liSupport team brand events to connect Brooks with runners offline and as part of the online social community. /li liCoordinate translations and write PR and Influencer content for the Italy market. /li liPrepare local seasonal communication plan in accordance of EMEA communication strategy and under a guidance of the Italy Marketing Manager. /li /ul h3Your Qualifications /h3 ul liBachelor’s degree in marketing, communications, or related field /li li1+ years of relevant marketing experience client and/ or agency side (brand, footwear, retail lifestyle experience, online digital experience) /li liKnowledge of PR, Influence and Brand Communications. /li liFamiliarity with Digital Communications and social media (Instagram, Facebook, Strava, Tik Tok, etc.). /li liExperience with marketing communications mix at country and/ or international level (ideally in an international environment). /li liExperience on events’ organization (2 to 3 events per year). /li liDrive license and able to drive across the country /li liAble to generate content during events. /li liAble to generate new ideas and creative solutions. /li liDrive energetic, trend-conscious, sport savvy. /li liFlexibility to work on own initiative or within team and cross‑functional framework. /li liExcellent organizational and management skills: ability to multi‑task, combining strategy and execution. Readiness to step in, to get the job done when needed (hands on mentality). /li liStrong passion for therunning enthusiast and practicing an active lifestyle. /li liUnwavering demonstration of Brooks corporate values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving! /li /ul h3Seniority level /h3 ulliEntry level /li /ul h3Employment type /h3 ulliFull‑time /li /ul h3Job function /h3 ulliDesign, Art/Creative, and Information Technology /li /ul h3Industries /h3 ulliRetail /li /ul pReferrals increase your chances of interviewing at Brooks Running by 2x /p pGet notified about new Digital Specialist jobs in bMigliarino, Tuscany, Italy /b. /p /p #J-18808-Ljbffr