Ph3Marketing Communication Head Italy (m/f/d) /h3 pJoin to apply for the bMarketing Communication Head Italy (m/f/d) /b role at bSiemens Healthineers /b /p pJoin us in pioneering breakthroughs in healthcare for everyone, everywhere, sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Apply now for the position of bMarketing Communication Head Italy /b and you will be asked to ignite the brand's voice and meticulously orchestrate the strategy that drives company growth in Italy. /p h3Your role: /h3 ul liYou will adapt and implement the Southern Europe marketing strategy and demand‑generation plans in the Italian market, leading integrated campaigns (digital + offline), segmentation efforts, and product/portfolio positioning to ensure local market relevance and business impact. /li liYou will have strong focus on funnel management and performance marketing, covering campaign execution, automation, CRM activation, paid media and KPI/ROI optimization. /li liYou will have close collaboration with Business Lines to translate commercial priorities into marketing plans, go‑to‑market initiatives, and sales‑oriented content. /li liResults‑driven marketing governance, leading annual planning, budget allocation, and measurement of marketing’s contribution to pipeline and business impact. /li liYou will monitor market trends and competitors to identify growth opportunities and strengthen brand positioning. /li liYou will drive the content marketing strategy, overseeing the creation of high‑quality, high‑impact content across all platforms (web, social, video, events). /li liYou will lead and motivate a multidisciplinary team (Marketing, Comms, Digital, Events). /li liYou will oversee corporate branding and institutional communications, ensuring brand consistency across all activities. /li liYou will manage media relations, public relations, and develop/implement crisis communication plans to protect the company's reputation. /li liYou will supervise the planning and execution of high‑profile events (congresses, roadshows, fairs), including all event‑related communication and engagement strategies. /li /ul h3Your expertise: /h3 ul liMaster’s or bachelor’s degree in a relevant field (e.g., Economics, Marketing, Healthcare Management, Digital Marketing/Transformation, or Science‑related discipline). /li liMinimum 10 years of proven experience in similar B2B Marketing and Communications roles, specifically within the Medical Device or Capital Equipment industry. /li liDeep understanding of B2B market dynamics and sector regulations/compliance. /li liDemonstrated track record in defining and executing comprehensive marketing and communication strategies. /li liStrong strategic vision and the ability to think innovatively to drive market growth. /li liProven ability to lead, motivate and develop multidisciplinary teams. /li liExcellent interpersonal and senior‑level stakeholder engagement skills. /li liFamiliarity with key digital tools, including CRM, analytics and content management platforms. /li liExperience in managing complex budgets and negotiating effectively with external vendors/partners. /li liStrong leadership and highly developed communication and relational skills. /li liExcellent written and spoken English and Italian are mandatory for managing global communication and international relations. /li liInternational marketing experience, as part of a multinational marketing team. /li liGood analytical skills, results‑oriented mindset, and a strong focus on quality and business impact. /li liAbility to work at both strategic and hands‑on operational levels. /li liStrong data management and organizational skills – able to build analyses, with a focus on quality, trust, and motivation. /li /ul pTo find out more about the specific business, have a look at /p h3Who we are: /h3 pWe are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision‑making and treatment pathways. /p h3How we work: /h3 pWhen you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. /p h3Equal Opportunity Data Privacy /h3 pAs an equal opportunity employer, we welcome applications from individuals with disabilities. We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. Please create a profile within our talent community and subscribe to a personalized job alert that will keep you posted about new opportunities. /p h3Recruitment Agency Notice /h3 pSiemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, we recommend you refrain from any such practices. Your adherence to our policies is appreciated. /p h3Seniority level /h3 pMid‑Senior level /p h3Employment type /h3 pFull‑time /p h3Job function /h3 pMarketing /p h3Industries /h3 pMedical Equipment Manufacturing, Hospitals and Health Care, and Biotechnology Research /p /p #J-18808-Ljbffr