Castelli is seeking a DTC Content Creation Manager to lead the strategic planning, direction, and execution of digital content across our e-commerce and performance marketing channels. This role is responsible for ensuring all visual and written content reflects Castelli’s premium brand positioning while driving engagement, conversion, and long-term brand growth.
You will own the end-to-end content ecosystem—from hero up-funnel storytelling to down-funnel performance assets—working closely with internal teams and external partners.
Key Responsibilities
* Strategically plan and execute photo, video, and written content to support Castelli’s e-commerce website and performance marketing initiatives
* Own and manage all content across Castelli’s website, including video, photography, and copy
* Develop creative assets for all performance marketing channels, tailoring content for up-funnel brand building and down-funnel conversion
* Lead digital brand storytelling, including the creation of hero videos for up-funnel awareness
* Create and distribute clear creative briefs for internal and external photographers and videographers, defining scope, creative direction, and visual direction
* Ensure all digital content aligns with Castelli’s premium brand positioning and engages the brand’s core customer through a consistent tone of voice
* Act as the primary point of contact for the StyleShoots product photography studio
* Coordinate and deliver enriched PDP content, including product videos, lifestyle imagery, and action shots
* Provide content support for product launches, including managing the online content checklist for each launch
* Analyze content performance across the website and social platforms, leveraging data and customer journey insights to continuously optimize creative output, PDP engagement, content-driven revenue, CTR, and time on page
* Ownership of KPIs such as conversion rate, PDP engagement, content-driven revenue, CTR, time on page, etc.
* Manage annual content creation budgets and ensure efficient allocation of resources
Requirements
* Minimum of 2 years of experience in digital marketing and/or content creation
* Strong understanding of e-commerce, performance marketing, and digital brand building
* Data-driven mindset with experience analyzing content performance and customer behavior
* Proficiency in Adobe CC (Photoshop, Lightroom, Premiere Pro) is a strong plus
* Experience working with PDPs, PLPs, and site merchandising
* Experience with CMS platforms like Shopify is a plus
* Fluent in both Italian and English (written and spoken)
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