Who we are?
MAF is a leading company in digital advertising, designing innovative solutions for advertisers and publishers in the Performance App Marketing industry.
We operate a portfolio of loyalty and rewarded apps such as MyFreeApp, BigCash, and others, helping users discover new offers while maximizing engagement for our partners.
To strengthen our in-house user acquisition (UA) capabilities, we are looking for a UA Team Leader to build and lead a team focused on scaling our O&O apps across multiple channels.
What will you do?
* Build and lead the UA team, defining structure, workflows, and best practices
* Develop and execute scalable UA strategies for our O&O apps (loyalty & rewarded apps)
* Manage and optimize campaigns across video ad networks (Applovin, Unity, Mintegral, Vungle, etc.), DSPs, OEMs, and social platforms
* Scale our app portfolio efficiently, balancing performance KPIs such as CPI, ROAS, LTV, and retention
* Implement A/B testing to optimize creatives, targeting, and bid strategies.
* Collaborate closely with product, data, and monetization teams to align UA efforts with growth goals
* Report on performance insights, scaling successful strategies and identifying areas for improvement
What are we looking for?
* 3+ years of experience in UA for mobile apps, with proven experience in scaling portfolios across multiple networks with budget at least 7 figures yearly
* Experience managing and growing a team in a UA leadership role.
* Background in loyalty/rewarded apps is highly preferred, though not mandatory
* Analytical mindset with a strong understanding of performance KPIs (CPI, ROAS, LTV, retention)
* Experience working with MMPs (Adjust, Appsflyer, Singular) and data visualization tools
* Knowledge of automation tools & APIs for campaign reporting and optimization is a plus
* Excellent communication skills, with the ability to present insights and growth strategies to leadership
Nice to have:
* Experience with loyalty or rewarded apps
* Understanding of ad monetization & mediation platforms (IronSource LevelPlay, AdMob, Unity Ads)
* Previous experience working in a fast-paced startup environment.
* Creativity and innovation in testing new UA channels, growth loops, and campaign formats
What does it mean working at MAF?
* Competitive salary (60K:70K USD) with room for growth based on performance
* Full-time, fully remote role with flexible working hours
* A key leadership position in a fast-growing company
* The opportunity to build and scale a UA team from scratch
* Work in a dynamic environment with cross-functional collaboration between product, monetization, and data teams
* Budget for training and professional development
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