Ph3Overview /h3 pILLVA SARONNO HOLDING is the parent company of a dynamic group operating across multiple sectors such as alcoholic beverages, wines, ice cream, baked goods, and food flavourings. We seek a Global Head of Trade Advocacy to serve as the face and voice of our portfolio in the international bartending and hospitality community. Under the supervision of the Global Marketing Excellence Director, the role is pivotal in inspiring, educating, and engaging top industry professionals to build long‑term brand loyalty across key markets. /p h3Responsibilities /h3 ul liDevelop and execute a global trade advocacy strategy aligned with brand and business objectives. /li liDevelop and nurture long‑term relationships with key trade influencers, bartenders, and opinion leaders, creating a strong international community of brand advocates. /li liDesign and deliver educational programs, masterclasses, and workshops to elevate brand knowledge and mixology skills, together with local teams of ambassadors. /li liCultivate strategic partnerships with trade media, industry associations, and top‑tier venues. /li liAct as a global spokesperson for the portfolio, ensuring consistent messaging and correct positioning. /li liDefine KPIs for advocacy programs and track performance against objectives. /li /ul h3Qualifications Skills /h3 ul li5‑7 years’ experience in trade advocacy, brand ambassador programs, or on‑trade marketing within the spirits industry. /li liAbility to run tastings; WSET education is a plus. /li liStrong network within the global bartending and hospitality community. /li liExcellent presentation and communication skills, both spoken and written; ability to inspire and educate. /li liStrategic mindset with hands‑on execution capability. /li liFluent in English; Italian is a plus. /li liWillingness to travel internationally – about 60 % of the time. /li /ul h3What We Offer /h3 ul liPermanent contract. /li liBenefits: meal vouchers, access to training platforms, and other benefits. /li liOpportunity to shape the global trade advocacy strategy for a portfolio of iconic brands. /li liDynamic, entrepreneurial environment with a strong focus on innovation and creativity. /li liWide team of local ambassadors to work within the main mixology markets. /li /ul /p #J-18808-Ljbffr