Position: Grand Events Marketing Lead
Location: Manifattura Valcismon SpA (Castelli & Sportful brands) – HQ in Fonzaso (BL), Italy
Reports to: Grand Events Division Manager
Compensation package: the annual gross salary for this role is in the range of 34.000-44.000€, plus welfare and other benefits
Role Overview
The Grand Events Marketing Lead is responsible for maximizing all marketing opportunities for the Castelli brand within the Grand Events Division. This role oversees strategy, planning, and execution across digital, on-field, and broadcast channels, ensuring Castelli achieves maximum visibility and impact at major cycling events. The role requires cross-functional coordination with internal teams, event organizers, and external partners.
Key Responsibilities
* Develop and implement the marketing strategy, annual calendar, and tactical plans for the Grand Events Division and key individual events
* Collaborate with the marketing teams of the Event Organizer, to maximize Castelli visibility across all channels, including digital, social media, email campaigns (DEM), event activations, announcers, on-field branding, and broadcast
* Coordinate hospitality and promotional opportunities with the Castelli marketing team at each event
* Ensure consistent brand visibility before, during, and after events, aligning internal teams and external stakeholders
* Support Castelli subsidiaries and distributors in leveraging marketing opportunities in local markets
* Provide organizational support to Castelli content creation, digital marketing, and social media teams
* Serve as the primary press contact for each Event Organizer
* Assist with on-field activation alongside the Castelli marketing team
* Monitor marketing activities conducted by event organizers to ensure compliance with Castelli's contractual rights
Requirements
* Fluent or a very good level in French (written and spoken) is a MUST for this role
* Minimum of 5 years of experience in sports marketing
* Strong written and verbal communication skills
* Fluent in Italian, English
* Excellent project management skills with the ability to manage multiple stakeholders and timelines
* Willingness to travel internationally up to 25% of the time
* University degree in sports marketing, communications, or a related field