Posted: 19.05.2026
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Job reference: 9fded6f118d4c4e739ba55d26cf65f8e
About Diadora
For 70 years, Diadora has been writing some of the most exciting pages of sport history, focusing on performance, quality, research and style with innovative products across footwear and apparel.
Main Responsibilities
CRM Governance: Act as the internal custodian of the CRM system, managing database structure, segmentation logic, campaign history, and audience performance.
Strategic Alignment: Ensure CRM activities are aligned with both e-commerce and marketing priorities. Participate in planning meetings to provide data‑driven insights and keep contact strategies consistent with the brand identity.
Vendor Management: Manage operational relationships with external agencies and technical vendors. Translate internal requirements into clear briefs, validate strategic proposals, and monitor project progress.
Performance Oversight: Monitor key performance indicators (KPIs) such as open rates, conversion, LTV, and purchase frequency. Produce and interpret reports to provide actionable guidance for internal and external stakeholders.
Compliance & Data Quality: Oversee GDPR compliance, including consent management, opt‑out procedures, and data retention. Monitor database quality and lead initiatives for data cleansing and enrichment.
Key Requirements
3-5 years of experience in CRM, email marketing, or marketing automation, preferably within e-commerce or retail sectors.
Technical Skills: Professional knowledge of the Salesforce suite and at least one professional ESP.
Analytical Mindset: Ability to read and interpret performance data, with a solid understanding of segmentation and deliverability.
Communication: Proven ability to write clear technical briefs and effectively communicate with both technical and non‑technical stakeholders.
Regulatory Knowledge: Familiarity with GDPR requirements as applied to digital marketing.
Soft Skills: Strong sense of ownership, responsibility for complex projects, and the ability to thrive in a dynamic, evolving environment. xlwpduy
As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
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