Trade Marketeer Food Service
Apply locations: Remote, Italy | Time type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.
You will play a pivotal role among Core EMEA Marketing and local Sales teams, helping both sides stay aligned on key priorities.
Deep understanding of business and Route to Market strategies is required to support both Pull and Push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Deploy local campaigns in line with EMEA Marketing guidelines.
* Improve the effectiveness of all sales funnel steps to generate qualified leads.
* Enable and equip the sales team to practice consultative selling, becoming preferred partners to customers.
* Collaborate with the Marketing Manager and Country Sales Manager to build and implement PULL & PUSH trade marketing plans and activations in Italy.
* Contribute to the long-term Route to Market strategy and develop initiatives in focus segments.
* Coordinate the timing of launches and campaigns with customers and the sales team.
* Support the marketing team and the Country Sales Manager in developing the country’s Annual Operating Plan.
* Identify opportunities to enhance customer engagement across regions.
* Stay updated on market trends, industry standards, and competitor activities.
What do you bring?
* At least a bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the Foodservice sector in Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Comfortable working within matrix organizations, with strong negotiating skills.
* Fluency in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization in the food industry. We encourage growth and development, guided by our values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, we see opportunities in every potato. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—both with international colleagues and partners across the supply chain. Our commitment to sustainability is reflected in every aspect of our products. We seek team players who are passionate, responsible, and eager to contribute to sustainable growth, making our company better for the environment, society, and individuals. We believe in the growth of our company and our employees.
At Lamb Weston: If we see a potato, we see opportunities. What opportunities do you see?
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