Brand Director / Head of Brand American Giant Product Hub
Part-time · Remote
Giving a Product-Led Company a Coherent, Human Voice American Giant Product Hub exists at the point where ideas become tangible. It is where concepts are tested, refined, and turned into products that are practical, well-considered, and built to be used—not just admired.
we want to be a brand with a recognizable point of view.
To guide that work with intelligence and care, we are inviting a Brand Director / Head of Brand to join American Giant Product Hub in a Part-time, Remote capacity.
As Brand Director, you will:
Ensure new products feel like natural extensions of the brand, not disconnected experiments.
Help teams make decisions that are not only commercially sound, but also aligned with who we say we are.
Brand Platform & Narrative
Clarify and refine the core brand foundation: purpose, positioning, values, and differentiating story.
Develop a narrative framework that helps teams tell the story of American Giant Product Hub in ways that are consistent yet flexible enough for different products and audiences.
Oversee how the brand appears and sounds across product naming, packaging, web, content, and key communication materials.
Partner with design and marketing teams to maintain coherence between visual identity and verbal tone.
Create and maintain practical guidelines that support consistency without stifling creativity.
Bring a brand perspective into discussions about new products, extensions, and portfolio architecture.
Help teams understand how each product contributes to (or complicates) the story we are telling as a whole.
Support decisions on which ideas to prioritize, and how to position them in relation to existing offerings.
Internal Alignment & Brand Culture
Work with leadership and cross-functional teams to ensure the brand is understood internally, not just presented externally.
Support internal communication that reflects the same clarity and tone we aim to present to the market.
Act as a thoughtful reference point when teams face questions about fit, focus, or trade-offs that affect the brand.
What We Value in a Candidate We are looking for someone who is as comfortable shaping language as they are discussing strategy—someone who can hold the long view while still engaging with practical details.
Have significant experience in brand leadership, brand strategy, or related roles within product-led or multi-product environments.
Are able to distill complex realities into clear, honest brand narratives without oversimplifying.
Possess a well-trained sense of what “feels on-brand,” and can explain that intuition in structured, helpful terms.
Are comfortable working independently in a Part-time, Remote role, while remaining reachable, reliable, and engaged with key stakeholders.
A background in guiding or commissioning creative work (visual identity, campaigns, content) across channels.
Exposure to brand-building in both digital and physical product contexts.
How We Work: Culture, Flexibility, and Partnership Part-time, Remote Flexibility
This role is designed for a senior professional who contributes most effectively with room to think, observe, and refine. Your impact will reach beyond marketing activity. You will help shape how the brand informs product choices, team behaviour, and the way we present ourselves in every context.
It is about patiently building a brand architecture and voice that can hold steady as the business grows and evolves.
A Warm Invitation If you are someone who takes brands seriously—not as decoration, but as the connective tissue between products, people, and decisions—we would be glad to hear from you.
If you find satisfaction in giving structure to complex portfolios, in helping teams express themselves with clarity, and in ensuring that what we say and what we do remain aligned, this role may feel like an excellent fit.
~ This is an opportunity to help American Giant Product Hub become not just a place where products are launched, but a brand that people recognize, understand, and trust.