Role Summary and Impact The Senior Linear Planner will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio). This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies. We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions. Key Responsibilities
Design, develop, and implement complex offline media plans (TV, Print, Radio) to ensure optimal performance and efficiency. Conduct in‑depth competitive analyses, translating complex data into strategic insights and actionable recommendations. Independently manage and leverage advanced functionalities of media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox. Monitor and control budgets, producing detailed analytical reports and proposing corrective actions based on performance. Actively participate in the definition of communication strategies, contributing data‑driven insights and analytical perspectives. Coordinate with internal teams (e.g., creative agencies, media owners) to ensure flawless execution of media plans. Present plans and analyses internally, clearly and persuasively communicating results, insights, and recommendations.
Requirements
Minimum of 3‑5 years of consolidated experience in media planning (preferably within a Media Agency), with specific expertise in offline media. In‑depth knowledge and proven experience in TV, Print, and Radio planning. Proficiency and advanced usage of industry tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox. Strong analytical and strategic capabilities, with the ability to interpret complex data and translate it into actionable insights. Independent and proactive in project management, capable of working on multiple projects simultaneously. Excellent attitude for teamwork and collaboration. Precision, meticulous attention to detail, and a strong results‑oriented approach. Bachelor’s degree or equivalent cultural background. Excellent command of English (written and spoken). Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Life at WPP Media & Benefits Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr