OverviewPosition Title: Trade Marketing SpecialistLocation: Vimercate and Monvalle, ItalyHybrid: 2 days in the office, 3 days remoteEmployment: permanentJoin our team of professionals working with global brands across multiple markets.
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The role defines and manages the Stanley brand strategy in Italy, aligned with the corporate product strategy.The RoleThe Trade Marketing Specialist is responsible for managing product portfolios, new product launches, pricing and margins, and developing and executing the trade strategy to drive business growth and profitability.The role includes developing product and marketing strategies, defining pricing and promotional activities to meet targets, and presenting new product launches to relevant stakeholders.What You’ll DoProduct Management: Oversee product lifecycle from launch to promotional strategy; conduct market analysis to guide product positioning and pricing; collaborate with sales and marketing for launches and enhancements; monitor product performance and market trends; analyze pricing and profitability to optimize margins.Trade Marketing Strategy: Develop and implement trade marketing strategies to drive sales; conduct market research and competitor analysis; execute campaigns to increase brand awareness and product adoption.Accountability: Align company strategy with key customers and account plans; maintain strong communication with stakeholders; ensure commercial materials are well-presented; achieve targets and identify new sales opportunities.You’re The Right FitExcellent analytical and communication skillsHigh level of self-motivation and ability to raise enthusiasm in othersStrong communication skillsStructured method of workingFluent in spoken and written English or equivalentSound knowledge of MS Office (Excel and PowerPoint)Bachelor’s Degree in Business Studies (or similar) with a focus on Marketing1/2 years of experience as Product Marketing / Trade Marketing SpecialistThe DetailsYou’ll receive a competitive salary and a benefits plan, including:Medical, dental, life, vision, paid time off, well-being benefitsDiscounts on Stanley Black & Decker tools and partner programsAnd MoreWe offer opportunities to grow and develop your skills across a global portfolio of brands, with access to learning resources and a collaborative, diverse culture. xlwpduy
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