Responsible for developing the sales strategy for spare parts products in the Italian market, acquiring new customers, and strengthening existing channels to achieve sales targets and increase market share. Through market insights, customer relationship management, and cross-functional collaboration, drive the growth of the spare parts product line in Italy.
Key Responsibilities
1. Market and Business Development
* Research Italian market trends, competitive landscape, and customer needs to formulate annual sales plans.
* Develop new customers, including distributors, retailers, OEM partners, and end-user enterprises.
* Expand online and offline sales channels, such as participation in industry trade fairs and exhibitions.
2. Sales Target Management
* Achieve company-defined sales targets, including revenue, gross margin, and market share.
* Regularly analyze sales data and adjust strategies to improve performance.
* Manage the sales pipeline and track the entire process from lead generation to deal closure.
3. Customer Relationship Management
* Serve and support existing key customers to ensure long-term cooperation and high satisfaction.
* Organize technical training sessions, product demonstrations, and joint marketing activities.
* Handle customer complaints and coordinate with technical teams to provide effective solutions.
4. Cross-Functional Collaboration
* Work closely with product, marketing, and supply chain teams to optimize product strategies and inventory management.
* Provide market feedback and support new product development and localization improvements.
5. Team and Resource Management
* Manage local sales representatives or agents (if applicable), providing guidance and training.
* Control the sales budget and allocate resources efficiently.
Qualifications
Required
* Bachelor’s degree or above in Business, Marketing, Engineering, or a related field.
* Over 5 years of sales experience in the Italian market for spare parts, components, or industrial products, with a proven track record of acquiring new customers.
* Familiarity with Italian business culture and distribution networks, with established industry contacts.
* Excellent negotiation, presentation, and client management skills.
* Willingness and ability to travel frequently (approximately 50% of the time).
Preferred
* Experience in the construction machinery or spare parts sector.
* Experience in managing a sales team.
* Proficiency in CRM systems (e.g., Salesforce) and data analysis tools.