About the Role We are an Amazon-first supplement brand with a strong track record in the US market. We are now looking for a Senior External Traffic Manager to own and scale profitable traffic from outside Amazon into our listings. This is a sales-driven growth role. You will build and manage external acquisition channels that bring high-intent buyers to our product pages and generate measurable, incremental revenue. Social media may be part of the mix. But this is not a community management or content posting role. This is about performance, revenue, and profitability. What You Will Own Develop and execute a clear external traffic strategy focused on Amazon Build scalable influencer and affiliate programs Secure and manage SEO and content partnerships Test selective paid media channels where compliant Test and scale emerging traffic sources, such as AI-driven referral traffic Track incrementality, profitability and impact on organic rank Own revenue targets tied to external traffic performance You are accountable for commercial outcomes, and you know which channels deserve focus and which to deprioritise. Core Channels Influencers and creator partnerships Affiliate programs and review publishers Paid and organic social media SEO driven content and comparison platforms AI assistants and LLM-based discovery Selective performance media where compliant Strategic partnerships such as newsletters and podcasts Required Experience Demonstrated experience driving external traffic to Amazon listings Clear proof of results, including revenue impact and profitability Experience in supplements, skincare, wellness or other high trust consumer categories Strong understanding of attribution and incrementality Experience managing meaningful budgets Comfortable operating with ownership and accountability What Success Looks Like Traffic that converts at a strong contribution margin Measurable incremental revenue growth Clear reporting and commercial cl