Discover an exciting opportunity with Henry Schein EMEA as a Digital Paid Media Specialist for Europe.
Responsibilities
Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as programmatic and LinkedIn).
Conduct daily performance monitoring of the EMEA PPC campaigns and implement necessary optimisations (bid strategy, keyword and search‐term review, ad copy and asset testing, goal and objective definition, targeting, etc.).
Drive EMEA Shopping campaigns: manage existing campaigns (optimisations, analysis, opportunities and trends) and expand shopping in existing and new markets. Assist in feed health checks, updates and unlock opportunities with CSS.
Perform regular account audits in EMEA accounts to identify areas for performance improvement.
Analyse campaign data to extract insights, trends and actionable recommendations for the region.
Create copies and assets for the PPC campaigns in any required language, using AI tools where appropriate.
Collaborate with the analytics team to ensure performance tracking of PPC campaigns.
Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, conversion rate, etc.) and communicate learnings and conclusions, aiming to scale best practices across the region.
Support the integration of automation tools and AI‐driven optimisation techniques.
Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
Assist in the creation of HubSpot landing pages for PPC campaigns, including SEO best practices, A/B testing and measurement.
Qualifications
Minimum 3+ years of hands‐on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's degree or global equivalent in digital marketing or a related discipline.
Proven proficiency in Google Ads, Meta Ads and Microsoft (Bing) Ads.
Excellent understanding of PPC campaign types, channels, structures and strategies.
Experience with Google Analytics, Google Tag Manager and setup of conversion and audience tracking.
Strong analytical skills for data analysis and reporting.
Experience managing large‐scale budgets and multi‐country campaigns.
Experience with landing page creation in HubSpot or a similar platform.
Proficiency in ad copy and asset creation for PPC campaigns.
Knowledge of other digital channels (SEO, social media, programmatic, email).
Google Ads certification is preferred.
Strong English communication skills—written and spoken fluency required. Knowledge of other European languages is a plus.
Agency experience is an advantage (though not required).
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