At Tiffany & Co., joy is central to everything we do, from crafting our exceptional pieces to inspiring clients to express and celebrate the many facets of love.
It’s a skill that we’ve been perfecting since 1837, one empowered by our daring vision and entrepreneurial spirit. Together, each generation of employees honor our past while dreaming of our future.
We are looking for thoughtful, curious, and optimistic talents, seeking to deliver excellence and to contribute to Tiffany & Co.’s continued legacy.
Position Overview:
The Media Manager supports the Marketing and Communications Director in the definition of the media strategy in Southern Europe cluster on a Country-level, ensuring a consistent brand voice, maximizing brand awareness, and playing a key role in developing brand concepts and local media initiatives.
S/he is responsible for all aspects of media, including planning, execution, and analysis of media campaigns, ensuring effective messaging and brand consistency.
Key Accountabilities:
Definition and execution of media strategies
* Deliver optimal channel mix recommendations thanks to a strong grasp of the media landscape across the cluster and our target customer behavior
* Have a strong knowledge of the competitive scenario and carry consistent benchmarking analysis to identify new opportunities
* Coordinate local media agencies to outline effective offline media plans
* Collaborate with the Region in the definition of online campaigns, social and digital
* Menage relations with media outlets and negotiate special projects
Content creation
* Propose local initiatives to boost Global campaigns, identifying the right format and channels
* Work closely with the PR and talents team to leverage Ambassadors and FOTH for local content creation
Reporting
* Collaborate with local media agency to deliver monthly Media Spend Reports
* Passion and acumen for media reporting: each campaign must have a post campaign report, complete with actionable takeaways
Budget Management
* Manage budget at Cluster and Country level, ensuring optimization of resources
* Track all expenses and makes sure all invoices are up-to-date
* Make budget recommendation during the yearly strategic plan
Required Qualifications:
* 5-7 years’ experience in the same role in multinational companies
* Bachelor’s or Master's Degree in communications and/or marketing
* Experience in managing media budgets
* Strategic and analytical thinking, excellent communication skills and accountability
* Excellent time management skills and the ability to adapt well to change and multi-task
* Ability to seamlessly work with cross-functional teams and external agency stakeholders
* Strong understanding of digital and traditional media, web analytics, and technology
* Experience with digital analytics platforms, sophisticated reporting, data collection & analysis
* Fluent in English and Italian, a third language is an appreciated plus
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