Activities and List of projects the intern will be involved in.
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To support the growth of communication channels and the implementation of branding projects for Italy, ensuring consistency with global guidelines and impact on key marketing KPIs, KNAUF Italia is seeking a Digital, Brand & Communication Intern.
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Support the development of the KNAUF Group's digital channels and branding projects:
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- Development of digital channels and tools: Collaboration with HQ for the rollout and enhancement of digital channels, social media, and marketing automation; localization of content and guidelines for the Italian market, functional pilots, and system development.
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- Lead generation & nurturing: Support for the creation of landing pages and forms, lead magnets, advertising campaigns, lead qualification, and nurturing workflow setup.
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- Social media: Support for defining the editorial plan, publishing, community management, and KPI monitoring.
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- Website & SEO: Update product pages and landing pages, basic on-page SEO optimization.
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- Email marketing & automation: Creation of DEM/newsletters, database segmentation, A/B testing, and reporting.
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- Brand governance: Local implementation of global brand guidelines.
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- Trade marketing: Support for organizing activities and initiatives for key targets.
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\nRequirements\nBachelor's degree in Marketing/Communications or similar.\n
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- Knowledge of content management tools (CMS), SEO principles, and marketing automation. Basic knowledge of blogging and editing will be considered a plus.
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- Goal-oriented, proactive, precise, and team-oriented skills complete the profile.
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- Proficiency in English
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\nPlace of Work: Castellina Marittima (PI)\n
Start date: May 2026
\ncompensation: 700 € /month + Buoni pasto 8 €/day\n
Knauf guarantees equal opportunities (Italian law n. 903/77) and invites data subjects to read the information concerning the processing of personal data (Article 13 of the EU Regulation 2016/679)