Editorial Content Manager
Your Mission
Within the Brand Communication Dept, you will lead the creation of a 360° global editorial content strategy across consumer-facing touchpoints, both online and offline, considering brand strategy, channel needs, and KPIs.
Focusing on storytelling, high quality, and consistency, you will manage the entire editorial content production process through collaboration with internal teams (Communication, Marketing, Media, Brand Creation, Visual Merchandising, Digital Department, CRM) and external vendors.
How will you make an impact
* Define the brand's editorial identity in collaboration with the Brand Communication Director
* Develop, implement, and manage the overall editorial content strategy aligned with brand positioning and communication goals
* Curate high-quality, engaging written content for social media, advertising, websites, newsletters, and in-store communication to enhance brand storytelling
* Maintain and evolve the brand’s verbal identity, ensuring consistent application across channels
* Coordinate with external copywriters to ensure tone of voice aligns with brand identity
* Stay informed on industry trends, consumer preferences, and competitors; utilize insights to refine strategies
* Design optimal customer journeys across communication channels
* Act as a gatekeeper for the brand's editorial expression
* Create messages and assets tailored for various platforms and formats
* Contribute to marketing briefs by outlining content needs for cross-channel strategies
How will you experience success
* Minimum 5 years’ experience in similar roles
* Exceptional copywriting, editing, and proofreading skills
* Strong planning and project management capabilities
* Excellent communication skills
* Ability to manage multiple projects and meet deadlines
* Strategic thinking with a passion for compelling editorial content
* Problem-solving skills, capable of navigating complex situations
* Strong soft skills for stakeholder engagement across all levels
* Knowledge of SEO and content optimization is a plus
* Fluent in English (spoken and written)
Additional Information
* Join a dynamic maison where your skills are valued
* Share values such as community enrichment, care, continuous improvement, and accountability
* Work within a multicultural team and gain international experience
* Contribute to our sustainability journey
* Opportunities for career development within Maison and Richemont Group
Interview Process
* Initial contact and introductory call within 2 weeks of application
* Interview with our Senior HR Manager
* Final interview with the Brand Communication Director and CMO
Panerai is committed to equal opportunity and an inclusive environment, ensuring fair treatment for all applicants regardless of gender, background, or beliefs. We value diverse talents and perspectives.
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