Pubblicato il 17 giugno
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Product Innovation Marketing Coordinator
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Join us in Genoa as Product Innovation Marketing Coordinator – a role where creativity meets execution and innovation becomes experience. You will play a pivotal part in turning ideas into meaningful, distinctive stories that guests can feel across every touchpoint, shaping our brand's evolution and ensuring every innovation is not just launched but truly experienced.
Employment
Open-term, full-time, hybrid. Flexible smart-working policy included.
Responsibilities
Contribute to the development of product innovation concepts by providing market and consumer insights, ensuring a strong focus on brand differentiation. Translate selected innovations into clear, structured and engaging narratives that align with Costa's brand identity and campaign frameworks.
Plan and execute integrated communication and activation initiatives across onboard and offboard channels (digital, physical and experiential). Ensure consistency, quality and coherence of messaging across all guest touchpoints, working closely with Product and Operations to align the designed experience with its communication.
Coordinate the full lifecycle of marketing delivery—from asset creation (content, onboard materials, digital touchpoints and activations) to rollout across markets. Manage stakeholders, timelines and deliverables; partner with Go-to-Market teams to enable effective distribution and monitor performance to identify optimization opportunities.
Qualifications
5-8 years of experience in Marketing, Product Marketing or Integrated Marketing, ideally in dynamic, international and customer-centric environments.
Strong ability to transform concepts into stories—turning product ideas into distinctive, engaging and on-brand narratives.
Proven experience orchestrating multi-channel campaigns across digital, physical and experiential touchpoints.
Excellent project management skills and the ability to navigate and align multiple stakeholders effectively.
Hands-on, proactive and detail-oriented, with a natural drive to turn strategy into high-quality execution.
Fluency in English and openness to travel and onboard experiences, embracing the opportunity to connect closely with our product.
Benefits
Daily meal vouchers, exclusive discounts, and access to the platform for sports, travel and cultural perks.
Free medical insurance and additional welfare benefits for you and your family.
Special gifts to celebrate life's milestones, discounts on cruises and onboard services, and convenient solutions such as Amazon Hub Lockers in our Genoa offices.
Tailored learning programs, volunteering opportunities and wellbeing initiatives. xrdbqlu Loyalty program and community events foster a sense of belonging.
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