Pr & influence advocacy specialist – italy

AMOREPACIFIC Group is a leading Korean beauty company that operates over 30 brands in beauty, personal care, and healthcare. The company was founded in 1945 and is headquartered in Seoul, Korea.

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AMOREPACIFIC walked the path of beauty one step at a time to achieve its mission of ‘We make A MORE beautiful world’.
Our dream and our mission ‘We make A MORE beautiful world’ and our belief that the world will become more beautiful when our unique beauty shines and brightens - this is the reason we are on this journey. We are committed to our five principles to realize this dream

Customer First
Be the 1st and the Best
Collaborate with an Open Mind
Respect Differences
Act with Integrity

JOB TITLE: PR, Influence & Advocacy Specialist - ITALY
Based in Milan, you will lead PR and influencer advocacy for the Italian market, reporting directly to the PR & Influence Advocacy Manager based in Paris. You will be responsible for all AMOREPACIFIC brands (e.g., LANEIGE, Innisfree, Aestura), acting as a key bridge between European centralized strategy and local execution. You will play a critical role in enhancing brand visibility, driving media impact, and strengthening local relevance in Italy through strategic media relations, influencer partnerships, product seeding, and impactful events.
Key Responsibilities
PR & Media Relations

Develop and execute PR strategy for Italy
Build strong relationships with Italian media
Manage press materials and media communications
Secure high-quality coverage across key channels

Influence & Advocacy

Identify and activate influencers in Italy
Lead influencer campaigns to enhance brand awareness & credibility
Track performance and optimize partnerships
Plan and execute product seeding strategies (media & influencers), including gifting, tracking, and follow-up

Market Coordination

Act as main contact with local agencies
Ensure consistent brand storytelling across Italy
Support and execute regional PR events and activations (press days, launches, influencer events, Sephoria etc. )
Coordinate end-to-end PR event management, including xjrgpwk guest targeting, logistics, and on-site execution

Performance Tracking

Monitor KPIs and campaign impact (ROI)
Provide actionable insights
Track market trends and competitors
Analyze seeding and event performance (coverage, engagement, ROI/EMV) and provide recommendations

QUALIFICATIONS & EXPERIENCE

3–6 years of experience in PR, communications, or influencer marketing within the beauty industry
Strong knowledge of the Italian skincare and beauty market landscape
Proven experience in managing media relations, influencer partnerships, and PR campaigns
Fluent in Italian and English

Contract Type
Flexible – open to all type of contract arrangement.
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