International Trade Marketing & Communication Specialist
The role is to support the development and execution of marketing initiatives across the sector, enhancing brand visibility, managing external communications, and engaging industry stakeholders.
Responsibilities
* Develop and implement trade marketing strategies to increase brand awareness and market presence.
* Coordinate with internal teams and external partners to ensure marketing activities align with business objectives.
* Build and maintain relationships with media outlets and industry stakeholders.
* Draft, edit, and distribute press releases to promote company initiatives, product launches, and events.
* Support distributors’ marketing offices with tools and collect case stories of applications.
* Communicate with international suppliers and customers.
* Support product launches with PR activities, including website revamps.
* Manage monthly newsletters for both business divisions.
* Monitor media coverage and manage PR opportunities to enhance brand reputation.
* Create high‑quality, engaging content tailored for email, newsletters, web, and PR materials.
* Collaborate with the sector’s web magazine by contributing articles, insights, and promotional content.
* Plan and execute email marketing campaigns to engage clients and stakeholders.
* Analyze campaign performance and optimize strategies based on KPIs such as open rates and click‑through rates.
* Use design tools (e.g., Adobe Creative Suite, Canva) to create visually appealing marketing materials.
* Support and participate in industry events, trade shows, and conferences, representing the company and coordinating communication activities before, during, and after the events.
Qualifications
* Excellent communication and cultural skills.
* Strong public relations and media engagement experience.
* Proven content creation and storytelling ability.
* Experience with email marketing tools.
* Design skills are a plus for creating visual content.
* Proficiency in design tools such as Adobe Creative Suite.
* Ability to manage multiple projects and deadlines.
* 2–3 years of experience in trade marketing, PR, or communications.
* Experience working with industry publications or web magazines is highly desirable.
* Creative thinker with a proactive approach.
* Detail‑oriented with strong organizational skills.
* Ability to work collaboratively in cross‑functional teams.
* Strong sense of ownership and accountability.
* Fluent in English and German; French or Spanish are a big plus.
Based in: Caponago
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