Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading company in the pet care market, with four production facilities and sales in over 75 countries. We provide consultancy and a wide range of solutions through our nutritional tools to support the health of pets. Why Choose Us? Would you like to be part of a fast-growing, international company that’s passionate about innovation and making a difference in pet care? At Farmina, we value our team as much as our customers, offering a dynamic and collaborative work environment that fuels both personal and professional growth. About The Role We are looking for a Digital Marketing Specialist/Assistant to join our Digital team, reporting to the Digital Content Manager. The candidate will join the Global Digital Hub Team to assist in implementing and coordinating global and local digital strategies across multiple channels. Objectives of the role Support global digital marketing team in developing and implementing digital strategies and guidelines, aligning with company objectives. Create, launch and review campaigns across various digital channels, such as email, social media, paid advertising and search engine optimisation. Monitoring of paid campaigns, social media and website performances periodically. Assistance in the creation and review of digital marketing assets such as banners, landing pages and blog posts. Provide training to local digital marketing teams. Coordinate and monitor the correct implementation of all digital content with local digital managers. Work closely with our IT and web team to ensure correct functioning of our website and related applications. Requirements Advanced English, written and spoken (mandatory) 2 years of experience in a similar role Hands-on experience working with different website CMS (WordPress, Drupal, Sitefinity or similar) Hands-on experience implementing Google Ads and Meta campaigns Knowledge and ability to monitor paid campaigns and website performance Experience in creating monthly reports for correct monitoring of results Experience working with/for external agencies Capability in easily communicating with internal and external stakeholders, and choosing the correct means of communication Experience in the creation, review and launch of digital assets Passionate about digital media and copywriting. Updated with current digital trends and tools. Copywriting and review of digital content skills such as landing pages and blog posts Experience with e-commerce environments (nice to have) Quick learning abilities Organized and proactive attitude Qualifications Hands-on work experience is preferred over a bachelor’s degree Certifications such as Google Analytics Academy or similar (nice to have) Master in digital marketing (nice to have) Tools candidate must know how to use or has knowledge of Google Ads Meta Business Suite CMS systems (WordPress, Drupal, Sitefinity or other) Google Analytics Google Tag Manager (nice to have) Email marketing tools (Brevo, Mailchimp) CRM tools such as Salesforce or Zendesk (nice to have) Necessary tools for role Company Laptop Phone Place of work: Remote working; extensive travelling (50%) could be required Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Food and Beverage Manufacturing Get notified about new Digital Marketing Specialist jobs in Nola, Campania, Italy. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr