We are looking for a Digital Media Planner to join UM Digital team in Milan.
Key Responsibilities
* Develop and manage digital media plans ( planning and buying)
* Manage the day-to-day implementation and optimization of campaign activities : biddable, programmatic and direct deals.
* Manage campaign authorizations, budgets, and reconciliation process
* Manage the day-to-day relationship with the clients
* Pre and post-campaign analysis
* Digital media strategy development guided by the digital media partner
* Interact daily and maintain rapport with digital media publishers
* Interact daily and maintain rapport with EMEA UM team in order to manage planning and strategy for our international clients
* Interact daily and maintain rapport with the IPG Mediabrands business units, local and global : Biddable, Programmatic, AdOps and Data&Tech
* Building productive working relationships with internal teams and technology partners
* Analyze research data and media / marketing information; issues and reports information to clients
* Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
* Contribute to new business and marketing activities / tasks as and when needed
Desired Skills & Experience
* 2+ years’ experience in Digital Media planning will be appreciated
* Knowledge of ad serving / trafficking technology (i.e. Double Click DART)
* Knowledge of ad verification technology ( i.e. IAS,DV, etc)
* Knowledge of the different DSP (i.e. DV360, TTD, AMZ etc)
* Solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
* Communication and interpersonal skills
* Language : Good level of English (B1 minimum) and Excellent level of Italian (C2)
* Analytical Skills
About Us
A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.
UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values :
Courage : Our courage to take risks drives our ability to set new industry standards.
Curiosity : Our relentless curiosity drives relentless innovation.
Commitment : Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community : We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
Caring : We care about being a diverse agency where everyone feels motivated and supported.
Candor : Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.
As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.
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