Overview
YouNet AM, a member of YouNet Group, is the Data-Driven Advocacy Marketing company in Southeast Asia. We activate authentic influence at scale through data-driven insights and our Qualified Marcom framework, and we prove impact in real-time, full-funnel — showing how every campaign moves consumers from first awareness to lasting loyalty. By auditing, designing, and activating multi-layered advocacy ecosystems — from employees and loyal customers to qualified social voices — we help brands build trust-based communities that speak for them, not just about them. Vision: To become Southeast Asia’s most trusted Advocacy Marketing partner — where authentic influence, powered by data, drives sustainable brand growth. Mission: To redefine Advocacy Marketing through data-driven insights and the Qualified Marcom mindset — turning trust into measurable business outcomes. We are looking for a Senior Content Creative Executive.
Roles & Responsibilities
Project Management (80%)
* Research & develop the strategic content plans for in-charged projects based on historical data & analysis from YouNet Group‘s social data platforms: SocialHeat & SociaLift.
* Lead the implementation of all creative contents from plan-to-execution of each client within the deadline and control the content excellence.
* Analyze and report performance of content execution during campaigns and initiatives to extend current strategies, identify growth opportunities & optimizations.
* Measure the effectiveness & provide recommendations for future campaigns improvement & efficiency.
* Observe, capture & apply new trends to projects to maximize the content effectiveness and align with social media users' behaviors. Communicate with clients upon request.
Management & Development (20%)
* Lead, training & coaching executives/interns.
* Recruit & performance review team members.
* Support to build and promote key-value & culture of Content Creative
Report to
Senior Operations Manager
Promotion
Content Creative Supervisor, Content Manager
Work Relations
* Internal: Account, Planning Department & member of Content Creative Line Team or Others Content Creative Teams
* External: Clients, Vendors, KOLs, Partner Agencies & Group Companies
Benefits
* Competitive salary, 13th month salary
* Annual BONUS
* Premium healthcare insurance
* 12 days of annual leave & 5 days of sick leave
* Performance appraisals and promotion every year
* Standard health check
* Company trip, Year end party, Team building
* Occasion-based offerings: Birthday, wedding, maternity, …
* Parking support
* Equipment for work (PC / laptop)
* Free in-house entertainment facilities: foosball, book tree, coffee and snack
Qualifications
Education
* Marketing/Journalism/Economic majors relating.
Knowledge
* Passionate and articulate with the ability to analyze the implications of online communications and messages
* Have knowledge about data analytics tool/software is a big plus
Skill
* Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team
* Be good at communication & presentation skills
* Be good at English skills are preferred
* Excellent written and spoken communication skills are essential
* Experience in project management with flexibility to adapt to various project situations
Experience
* Minimum 2.5 - 3 years of experience in the same/relevant positions
Personality
* Willing to learn and enjoy new challenges. High sense of responsibility, result-oriented.
* Be self-servicing and able to act on own initiative where necessary.
* Capable of learning new technologies and optimizing working processes to meet projects' needs.
* Have ownership mindset - never say never attitude.
Application
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Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Business Development and Sales
* Industries
* Market Research
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