PpThe chance to build a better future is right in front of you /p h3Do Work That Matters - Your role and responsibilities /h3 pDo you want to pursue a profession that is truly meaningful and impactful? At KPMG, you will have the opportunity to help clients, the company and colleagues address and solve the most current and complex challenges. bKPMG Advisory /b offers consulting services to companies to assist them in business model transformation, process improvement and digitisation, risk analysis and management, and support in extraordinary finance transactions. /p pSpecifically, when you join the bCustomer Advisory /b team in bRome /b, you will harness the power of strategic and innovative frameworks to lead customer‑centric business transformation programs as well the power of data analytics to map, design and improve the customer lifecycle management, define the evolution of the client’s organizational and technological structure to meet the evolving scenario. /p pSpecifically, you will be tasked with: /p ul liDefine market sizing, identify market trends, opportunities and threats on customer experience paradigm; /li liBenchmark competitors: quantitative analysis of variances, identification of differentiating opportunities in the Customer Digital area; /li liAnalyze and segment customers, identify their real and profound needs; /li liMap the Customer Journey and identify the “moments of truth”, evaluate “pain points” and “opportunity to delight”; /li liAnalyze “Voice of the Customer” and define actions to “close the inner loop” and “close the outer loop”; /li liAnalyze in detail the performance of every digital marketing channel (Search, Social, Mobile, etc.) within every step of the customer journey; /li liDefine an evolutionary Customer strategy: how to adapt the strategy to digital and traditional channels. Prioritize the initiatives and define a detailed action plan; /li liRe‑engineer digital processes, identify impacts on the organization and set up a roadmap to change; /li liIdentify a channel strategy based on a DA approach: Social Media Strategy, Digital Marketing strategy, Mobile Strategy, etc; /li liDesign and implement innovative strategic control scorecard solutions based on customer experience management; /li liStart up and launch of new digital initiatives and identify and quantify a growth plan for an e‑commerce strategy; /li liEvaluate costs and revenue for each suggested action: analyze their impact on client’s Top and Bottom line; /li liCreate a detailed Business Plan according to the action plan and set up an implementation plan. /li /ul h3Come As YouAre - Your skills and characteristics /h3 pThis is the perfect opportunity for you if you have: /p ul liAn excellent master’s degree in bBusiness /b, bEngineering /b or bMarketing /b with a quantitative approach; /li libConfident with numbers /b, big data and quantitative analysis, supported by a solid academic background; /li liExcellent knowledge of bMS Office /b suite. /li libAn excellent knowledge of English /b, ideally with study and/or work experience abroad. /li /ul h3Your Future With Us - What you’ll find at KPMG /h3 ul liAn binclusive /b and equitable bwork environment /b that respects, encourages and values bdiversity /b /li liA challenging and dynamic environment that encourages bcreativity /b and bteamwork /b /li libHybrid /b work arrangements to promote a healthy work‑life balance /li liAdvanced btraining /b and development programmes to stay current /li libInternational mindset /b and binnovative projects /b /li liInitiatives focused on bmental and physical well‑being /b /li /ul h3Together for Better – Our values and commitment /h3 pLeadership, teamwork, respect every individual, continuous learning, transparency, commitment to the community and integrity. These are the bKPMG /b bvalues /b that create an environment that encourages the sharing of ideas and knowledge, so our professionals can bachieve their full potential /b. /p pAs a result of our commitment to fostering an binclusive work /b benvironment /b, our Network has obtained bISO 30415 certification /b, which certifies compliance of the Diversity and Inclusion Management System, and bUNI PdR 125 /b, which certifies gender equality. Within our bImpact Plan /b - Our Impact Plan (kpmg.com) - you will find summarised all the bconcrete actions /b we are taking on environmental, social and governance (bESG /b) issues. /p pYour data will be processed in full compliance with the provisions of Regulation (EU) no. 679/2016 (General Data Protection Regulation - “GDPR”), as amended. For more information, please see KPMG’s privacy policy. /p pKPMG Advisory S.p.A. is an equal opportunity employer. /p /p #J-18808-Ljbffr