Axpo is driven by a single purpose - to enable a sustainable future through innovative energy solutions. Axpo is Switzerland's largest producer of renewable energy and an international leader in energy trading and the marketing of solar and wind power. Axpo combines the experience and expertise of more than 6,000 employees who are driven by a passion for innovation, collaboration, and impactful change. Using cutting-edge technologies, Axpo innovates to meet the evolving needs of its customers in over 30 countries across Europe, North America, and Asia.
Founded in 2000, Axpo Italia was launched during the transition to the liberalized market and is now one of the most important players in the energy sector of the country, ranking fourth in the Italian free electricity market. Axpo Italia brings the international experience of the Group into the national market, creating value throughout the entire Italian energy supply chain, firmly believing that the energy supply plays a fundamental role in determining a company's competitiveness.
In Axpo Italy, proactivity and teamwork are fundamental and strongly supported.
According to our Sustainability Report, we invest in Planet, Prosperity, and People, and embrace Parity, Diversity, and Inclusion principles, demonstrating our commitment through actions to enhance human resources, regardless of gender, sexual orientation, geographic origin, and other cultural and socio-economic factors.
In accordance with the highest standards of professional ethics, everyone at Axpo Italy has the opportunity to participate in the life of the company in an inclusive, equal, and stimulating environment, fostering personal and professional growth.
Pulsee Pulsee Luce e Gas is a brand launched in 2019. Conceived as a fully digital entity, it has grown by increasing its presence across digital and physical touchpoints. Currently, Pulsee is a main sponsor of Genoa and Monza soccer clubs and Imoco Volley. It supports sustainability initiatives, such as the forestry plan by the Italian Ministry of Environment, and promotes young talents in various industries, like Music, through initiatives like Power to Music. Pulsee recently won the Grand Prix at NC Award 2024, Italy's highest brand recognition.
Posizione
The Channel Marketing Specialist will be the main contact point for activities supporting the field force across Italy and digital sales activities by channel (partners, comparators).
Main activities :
* Identification of strategic territorial areas based on research and data insights
* Coordination of requests from internal and external stakeholders (sales managers, agents, partners)
* Support the organization of retail channel activation and field activities (such as store openings, local events with agents, etc.), coordinating materials and specific needs
* Support the Business Development team for joint communication activities with partners
* Define, stimulate, and coordinate field and agency activities during product launches
* Provide training materials and updates to the sales force about new products, promotions, and deals
* Scout and manage BTL agencies as needed
* Coordinate all BTL activities in cooperation with the Brand & ATL team
* Support the production of BTL materials (brochures, flyers, digital materials)
* Support operations related to local sponsorship activations (e.g., stands at stadiums, booths at clubs)
Work with :
* Sales team and area managers, Digital Business Development team
* Brand and ATL team, Event and Sponsorship team
Requisiti
* Degree in Communication, Marketing, Economics
* Passion for innovation, digital world, start-ups
* 2-3 years of experience in a similar role
* Good communication and interpersonal skills
* Proficiency with Office tools and programs
* Good level of English
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