Vhernier is a Milanese Company founded in 1984, is a leading Italian designer, manufacturer and distributor of high-end jewellery. It has been part of the Swiss Global Luxury Group Richemont since June 2024. For our HQ in the city center of Milan, we are looking for a Strategic & Digital Marketing Specialist that will join the Vhernier Strategic & Digital Marketing Division. In particular, the candidate will provide daily support to the Team, in the following activities:
Business and Product Analysis
Own the preparation of monthly, quarterly, half-yearly and yearly Business Reviews, analyzing revenue performance by channel, geography, boutique, across product categories, collections, price segments. Identifying key drivers, risks, and actionable insights. Support collection development through analysis of historical performance, sell-in / sell-out data, and market trends. Develop, monitor, and maintain KPIs and management dashboards. Perform CRM analysis at boutique level to deliver insights through dashboards and reporting to support retail performance, clienteling effectiveness, and decision-making (monitoring data quality, segmentation, retention etc…)
Merchandising
Develop and support merchandising strategies and analyses to ensure optimal product assortment by boutique, stock efficiency, and reduction of missed sales opportunities. Support stock replenishment and redistribution decisions across boutiques. Contribute to the launch and rollout of the Automatic Replenishment project, providing analytical and operational support.
Pricing
Support the analysis of worldwide price positioning and contribute to periodic global pricing reviews. Assist in defining Recommended Retail Prices (RRP) across all product categories and markets, in line with target positioning and margin objectives. Monitor monthly exchange rate fluctuations and recommend adjustments to the International Pricing Matrix. Evaluate product positioning and pricing strategies through competitive benchmarking on key product lines. Perform periodic analyses on product contribution margins.
Educational background and Skills:
Bachelor/Master’s degree in Business, Marketing, Finance or related field 2-3 years of previous experience, gained as marketing specialist would be appreciated Fluency in English and Italian Office Suite (Excel/PowerPoint/PowerBI) SAP knowledge would be a plus
Soft skills:
Analytical skills; Detail-oriented and rigorous; Time management skills and ability to respect tight deadlines; Proactive with a solution/result-oriented attitude; Interest and passion for the fashion and luxury market; passionate digital native; Team working attitude