The Country Manager for Italy is part of the Tour Operating Business Unit. This role leads the company's strategy, operations, and representation in the country, acting as the key figure responsible for driving the development, positioning, and growth of the tourism business in Italy.
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Role Purpose
To ensure the full implementation and development of tour operating activities in Italy, strengthening strategic relationships with suppliers, public institutions, and local partners; guaranteeing exceptional product quality; and representing the company before key stakeholders in the tourism sector and governmental authorities.
Key Responsibilities
1. Strategic & Operational Leadership
Define and execute the national tour operating strategy in Italy, aligned with the company's global objectives and with a strong focus on contracting tourist product.Oversee the implementation of processes, operational standards, and corporate policies.Identify business opportunities, expansion areas, and product diversification initiatives.
2. Institutional Relations Management
Maintain and develop high-level institutional relationships with:Embassies and consulatesMunicipalities and local governmentsMinistries and other relevant governmental bodiesParticipate in official events, industry forums, tourism roundtables, and institutional meetings to represent and strengthen the company's presence in the country.Collaborate with public entities on strategic projects, tourism promotion programs, and product development initiatives.
3. Commercial & Product Management
Drive the development of the tourism product in Italy, ensuring competitiveness, differentiation, and high-quality standards.Supervise contracting with ground suppliers, DMCs, and strategic local partners.Align market needs with corporate brands and departments (product, marketing, sales, and operations).
4. Financial Management
Prepare and oversee the national budget, including sales, margins, investments, and forecast.Monitor financial performance and ensure profitability of the destination.Implement continuous improvement plans to optimize revenue and cost structures.
5. Company Representation & Reputation
Serve as the company's top representative in Italy, ensuring a strong, professional, and trustworthy image.Act as spokesperson before institutions, industry associations, and strategic partners.
6. Team Leadership & Talent Management
Lead and motivate the local team, promoting high performance and strong engagement.Foster a culture of excellence, collaboration, and customer orientation.Ensure proper alignment with corporate standards and best practices.
Role Requirements
EducationBachelor's degree in Tourism, Business Administration, International Relations, or related fields.Additional training in business management, negotiation, or project management is a plus.
Languages (mandatory)Italian: Native or equivalent professional levelEnglish: Advanced professional level (C1)Spanish: Native or equivalent professional level
Professional Experience5–7+ years in the tourism sector, ideally in tour operating or product development.Proven experience in team management, complex negotiation, and commercial leadership.Prior involvement with governmental institutions or public entities is highly valued.Experience in international markets or multinational environments.
Core CompetenciesStrong negotiation and high-level stakeholder management skills.Strategic leadership and results orientation.Excellent intercultural communication abilities.Business acumen, analytical mindset, and sound decision-making.Proactivity, diplomacy, and crisis management capabilities.Ability to build long-lasting institutional relationships.Availability to travel nationally and internationally.
Strategic Importance of the Role
The Country Manager in Italy is a key figure in securing the company's positioning in one of the most important destinations in the market. xpavfwm Their ability to connect corporate strategy with local dynamics, lead institutional relationships, ensure the competitiveness of tourism products, and represent the company before authorities and partners is essential to consolidate and expand the group's presence in the country.