Job Description
The Brand CRM Analyst is responsible for supporting customer data management and analytics activities for luxury brands. It implements the guidelines of the Brand CRM Director and the Data Scientist in order to implement the construction of a centralized customer database at WW level for all the Group's brands. It has a holistic vision of the consumer, the result of an approach of excellence. The quality of service and the integrated approach to interaction become the levers of perception as a reference benchmark for all the brands belonging to the Group. The role has a strategic vision of the company and is able to bring out interesting data-driven insights and implement effective data-driven Brand CRM policies. The main role objectives therefore refer to the support and management of the customer database
Qualifications
1.01 Takes care of the data analysis and contributes to the definition of the data collection process for luxury brands from an Omnichannel perspective
1.02 Analyzes and profiles the interaction and purchasing behavior of consumers through appropriate statistical analysis methodologies
1.03 Knows the main web data analysis tools and keeps constantly updated on their releases and developments
1.04 Reviews the data in order to guarantee its quality
1.05 Verifies the data governance and usability of the data through the different channels
1.06 Takes care of training activities towards Brand CRMs with regards to customer data collection & management
1.07 Defines standard metrics and KPIs to measure consumer engagement, acquisition and retention processes, from an omnichannel perspective
1.08 Is able to promote new consumer analysis metrics, as knowledge of processes, consumers and markets grows, from an evolutionary perspective
1.09 Develop strategic thinking on data visualization issues, in order to promote understanding of the behavioral clusters identified by internal stakeholders
1.10 Interacts with the various Brand CRM Supervisors in order to share the results obtained, also providing them with benchmarks of the Group Brands and the external market
1.11 Ensures that the Customer Strategy targets and the actions of the Customer Interaction Plan reflect the guidelines of the Corporate CRM
1.12 Independently manages parts of assigned CRM projects, reporting to the CRM Director on: progress, any critical issues identified and other emerging but unforeseen issues
1.13 Adopts a project management oriented approach in order to respect deadlines, costs and expected standards
1.14 Supervises the assigned projects also in the post go live phases
1.15 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of its own Responsibilities
1.16 Promotes, adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business
1.17 Adopts significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community
Additional Information
Requirements:
- Bachelor o Master's Degree in Statistics o Economics
- Analytical mindset for Fashion Industry's
- Previous experience on similar roles (plus)
- Good English knowledge (B2 level)
- Advanced proficiency of BI tools such as Excel (mandatory) and Tableau (plus)
- Attitude to work in Team