CCH Tagetik, part of Wolters Kluwer's Corporate Performance & ESG Division, is seeking a strategic and results-driven Social Media Specialist to join the Global Demand Generation team on a 1-year fixed-term contract. The role reports directly to the Marketing Manager and plays a key part in strengthening CCH Tagetik’s global digital presence.
This role is central to positioning CCH Tagetik as a thought leader in Corporate Performance Management (CPM) and finance transformation, while ensuring strong alignment across global and regional marketing teams.
The ideal candidate brings solid B2B experience, understands complex buyer journeys (CFOs, Finance leaders, IT stakeholders), and can translate sophisticated topics into compelling, performance-driven social content.
The role is hybrid and can be based in one of our offices in Lucca, Milan, Turin, or Rome.
Key responsibilities:
Global Social Media Strategy & Execution
1. Develop and execute CCH Tagetik’s global social media strategy aligned with business and demand generation objectives.
2. Manage and grow corporate social media channels (primarily LinkedIn).
3. Create, curate, and publish high-quality content tailored to finance and technology decision-makers.
4. Support demand generation initiatives through organic and paid social campaigns.
5. Monitor industry trends (CFO agenda, AI in Finance, ESG, regulatory changes) to identify relevant content opportunities.
6. Effectively prioritize initiatives and campaigns to maximize impact and resource allocation.
Global & Regional Coordination
7. Liaise with Wolters Kluwer’s Corporate Social Media team and CCH Tagetik’s 9 regional marketing teams to ensure an integrated and aligned social media plan at all levels.
8. Support regional teams in maintaining brand consistency worldwide, ensuring alignment in messaging, tone of voice, and visual identity.
9. Guide regional teams on social media metrics optimization and performance improvement globally.
10. Ensure alignment between global campaigns and regional activation plans.
Global User Conference – inTouch
11. Lead social media promotion strategy for CCH Tagetik’s Global User Conference (inTouch), including pre-event, during-event, and post-event campaigns.
12. Provide onsite support during the event to ensure strong visibility and engagement.
13. Collect customer-generated content (video snippets, testimonials, soundbites) during the event to be repurposed for ongoing social media storytelling.
Reporting & Best Practices
14. Track, analyze, and report on global and regional social media performance.
15. Host quarterly workshops with regional marketing teams to share results, insights, and best practices.
16. Coordinate educational workshops with LinkedIn’s Account Manager to enhance regional marketers’ platform expertise and campaign effectiveness.
17. Promote ongoing upskilling initiatives to strengthen social media competencies across regions.
Employee Advocacy Program
18. Lead and scale the CCH Tagetik Employee Advocacy Program.
19. Manage onboarding of new members and ensure a consistent flow of curated content.
20. Expand the program at regional level to increase participation and impact.
21. Monitor, analyze, and report on advocacy performance and business contribution.
Requirements:
22. At least 3 years of experience in social media management within a B2B environment (software/SaaS experience preferred).
23. Strong expertise in LinkedIn strategy, both organic and paid.
24. Experience working in a global, matrix organization and coordinating multiple stakeholders.
25. Strong analytical skills with proven reporting capabilities.
26. Good copywriting skills and the ability to simplify complex finance and technology topics.
27. Excellent English and Italian (written and spoken).
What do we offer you?
28. 1 year fixed-term contract.
29. Flexible working hours where you can start between 8:00 and 10:00 and flexible working policy (3 days a week from home, 2 days a week in the office).
30. English classes and full access to E-learning platforms such as Pluralsight, LinkedIn Learning and Udemy.
31. Possibility of certification paths.
32. Development plans to help you steering your career path.
33. Community and teambuilding events like the global code games, network events and Wolters Kluwer value days.