The Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values. Today, Bata's pioneering principles enable the company to adapt quickly to market changes. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.
DESCRIPTION OF THE ROLE:
The Global Visual Merchandising Graphic Designer Specialist, reporting to Global Visual Merchandising Director, supports the Global Visual Merchandising team in the creation and execution of visual merchandising materials for Bata stores worldwide.The role combines daily graphic work on VM guidelines and presentations with the development of visual proposals for window displays and product presentation layouts, supporting store implementation across international markets.The position operates within a global and multicultural environment, collaborating with regional and local teams.
KEY RESPONSABILITIES:
The responsibilities and skills of this role are:
Support the Global Marketing Manager in developing and planning global brand communication campaignsConduct qualitative and quantitative research to inform brand strategies and refine consumer understandingTranslate insights into actionable recommendations for brand positioning, storytelling, and retail activationSupport go-to-market (GTM) plans and marketing playbooks for regional teamsCollaborate with regions to adapt brand initiatives to local needs while ensuring global consistencyWork with Visual Merchandising teams and retail partners to increase brand visibility, elevate in-store experience, and drive footfallCollaborate with cross-functional teams (legal, finance, supply chain, product and merchandising) to execute marketing campaignsBuild strong relationships with retail activation, advertising, and production agencies to ensure excellence in executionSupport the rollout of global marketing projects across priority markets
REQUIREMENTS:
Degree/diploma in Graphic Design, Visual Communication or similar2–3 years' experience in graphic design (experience in retail or visual merchandising is a plus)Good layout and composition skillsExperience in window display design, product presentation layouts, and basic 2D/3D visualization is a plusAdobe Creative Suite (Illustrator, InDesign, Photoshop)Basic knowledge of SketchUp or similar visualization tools is a plusKnowledge using AI tools to support graphic development and visual content creation is highly appreciatedFluent EnglishComfortable working in an international environment
KEY COMPETENCIES
Attention to detailStructured way of workingAbility to support multiple projects simultaneouslyTeam collaboration mindsetAbility to work with suppliers and external consultantsInterest in retail and visual merchandisingCuriosity and openness toward new digital and AI-based creative tools
LOCATION:Limena, Italy (PD)Possibility of working in Smart Working for part of the week after an initial on-site training period