The Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment. The role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting. Analyze market presence, commercial performance, and customer dynamics to support strategic marketing decisions Monitor market trends and competitive landscape in pharmaceutical and biotech equipment markets Support Product Managers and Sales Managers with data-driven insights for pricing, portfolio, and product development decisions Manage the CRM system, ensuring data quality, consistency, and effective reporting Support strategic planning and business reviews with structured analyses and recommendations Experience in strategic marketing as, business analysis, strategy, statistics, or performance reporting in industrial or pharmaceutical-related environments Solid understanding of commercial KPIs, including order intake, margins, and sales performance Hands-on experience with CRM systems (e.g. Salesforce, Microsoft Dynamics or similar) Advanced skills in Excel and BI / reporting tools (e.g. Power BI, Tableau) Availability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales Service Excellent presentation and communications skills both oral and written Fluent English (written and spoken); additional languages are a plus Proven experience in similar role in industrial, pharmaceutical, or process equipment sectors CRM experience (Salesforce, Dynamics, similar) Statistics software experience is preferred Collect, consolidate, and analyze data from CRM, ERP, and other internal systems Maintain and improve CRM processes, including data governance, user adoption, and reporting accuracy Collaborate with Sales and Marketing to align CRM data with commercial processes Contribute to competitive benchmarking and market intelligence activities Support internal reviews, management presentations, and decision-making forums Data quality and completeness in CRM Adoption rate and effective use of CRM across commercial teams Quality of insights delivered to Product Managers and Management Reduction of manual reporting efforts through automation and standardization