Facebook Ads Manager / Specialist (Tempo parziale, Remote)
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On Running Company
About On Running
At On Running, we believe that running can change the way the world moves — and we're here to revolutionize that experience. Founded in Switzerland, our mission is simple yet powerful: to ignite the human spirit through movement.
From our signature CloudTec cushioning technology to our commitment to innovation and sustainability, On is built on performance, precision, and passion. Our community of athletes, creators, and dreamers share one vision — to push boundaries, challenge conventions, and build a world where performance and purpose move together.
As we expand our global digital footprint, we're looking for a skilled Facebook Ads Manager / Specialist to join our remote team and help bring the On experience to runners, explorers, and visionaries around the world.
Why This Role Matters
The Facebook Ads Manager / Specialist will play a key role in shaping how people experience On's story online. Beyond performance marketing, this role is about creating meaningful digital moments — reaching the right audiences, inspiring engagement, and turning awareness into long-term loyalty.
You'll be responsible for driving growth through data-driven advertising strategies while maintaining On's commitment to premium storytelling and brand authenticity. Every campaign you craft will help someone, somewhere, take their next step — faster, lighter, and freer.
Key Responsibilities
- Strategically plan, execute, and optimize Facebook and Instagram ad campaigns across multiple markets to meet acquisition, engagement, and conversion goals.
- Develop audience segmentation and retargeting strategies to improve performance and relevance.
- Collaborate with creative and content teams to ensure ads reflect the brand's visual identity and tone of voice.
- Analyze campaign performance metrics to identify opportunities for optimization and growth.
- Create weekly and monthly performance reports with insights and strategic recommendations.
- Conduct A/B testing for creatives, copy, placements, and bidding strategies.
- Stay current with Meta's policies, algorithm changes, and best practices in digital advertising.
- Manage budgets responsibly to ensure efficiency, profitability, and consistent scaling.
Required Skills & Qualifications
- Proven experience managing and optimizing Facebook Ads (Meta Business Suite).
- Deep understanding of CPC, CPA, ROAS, CTR, and funnel optimization principles.
- Strong analytical skills and the ability to interpret data into actionable insights.
- Proficiency with Pixel setup, Conversion API, and performance tracking tools.
- Excellent communication, organization, and time management skills.
- Self-motivated, proactive, and dependable in a remote work environment.
- Fluent in English (written and spoken).
Preferred Experience
- Experience in e-commerce, sportswear, or performance-driven lifestyle brands.
- Familiarity with Shopify, GA4, or creative testing methodologies.
- Understanding of consumer behavior and ad psychology.
- Experience working with international or cross-functional teams.
What We Offer
- Part-time, fully remote role — work flexibly while contributing to a world-class performance brand.
- Opportunity to collaborate with a passionate, forward-thinking global marketing team.
- Exposure to cutting-edge digital marketing practices and global ad operations.
- A culture that values trust, creativity, and long-term collaboration.
- Continuous learning and professional development opportunities.
- A purpose-driven company that believes in sustainability, balance, and authenticity.
Working Culture at On
At On, we don't just work — we move together. Our culture celebrates innovation, integrity, and inspiration. We believe in empowering individuals to take ownership, bring bold ideas to life, and make measurable impact. xkiyazw
You'll be joining a team that values growth over routine, collaboration over competition, and freedom over rigidity. Every member is trusted to lead with initiative, creativity, and excellence — no matter where they are in the world.