Digital and Omnichannel Marketing Lead EMEA – Varese, Lombardia, IT
Location: Grenoble, France or Milan, Italy
Job Description
BD’s Specimen Management business is a global leader in preanalytics, providing high‑quality devices for reliable diagnostic outcomes. As the Digital and Omnichannel Marketing Lead for EMEA, you will own and elevate key platforms – BD.com, Learning Academy, Showpad, Social Listening, and GenAI – turning insights into action, managing digital projects end‑to‑end, and supporting regional teams with clarity and impact.
Your Key Responsibilities
* Lead digital initiatives across SM EMEA to strengthen omnichannel maturity.
* Build and maintain a cohesive digital ecosystem aligned with business and brand strategy.
* Drive BD.com development: UX improvements, new pages, product visibility, and roadmap ownership.
* Manage BD Learning Academy: platform administration, user access, and engagement tracking.
* Deploy Showpad, GenAI, and Content Factory platforms; train clusters and monitor adoption.
* Ensure high‑quality lead management in Salesforce: setup, monitoring, reporting, and data hygiene.
* Translate campaign performance into actionable marketing recommendations.
* Capture market and customer insights through Social Listening and digital analytics.
* Deliver regular reporting that connects digital activity to commercial impact.
Your Profile
* Bachelor’s degree or higher in Marketing, Business, Economics, Statistics or related field.
* Minimum 5 years of experience in digital marketing, data analysis, or CRM management (MedTech/Healthcare a plus).
* Proven ability to independently manage and advance digital projects.
* Hands‑on experience with digital platforms (Showpad, CMS, etc.) and a strong interest in GenAI.
* Proficient in Salesforce and knowledgeable about the B2B funnel.
* Fluent in English; additional regional languages are an advantage.
* Analytical mindset, strong communication skills, highly organized, proactive and service‑oriented.
* Passionate about digital innovation and its impact on omnichannel performance.
Salary Range
€55,000 – €88,000 EUR Annual
Equal Opportunity Statement
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, citizenship status, marital or domestic or civil union status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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