Ph3Who We Are /h3 pAt Spoki, we are redefining the way companies communicate with their customers through innovative technology, 3x YoY growth, and the ambition to become a Unicorn. /p pWe provide Conversational Commerce tools that optimize marketing, sales, and customer support, making every interaction smooth, efficient, and personalized. /p pWith WhatsApp as our core channel and AI-powered solutions, our mission is to help millions of businesses grow through exceptional customer experiences. /p pJoining Spoki means becoming part of a passionate and ambitious team, ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do. /p h3We Are Hiring /h3 h3CRM Marketing Automation Specialist (HubSpot) /h3 h3Core Stack /h3 ul liCRM (mandatory) : HubSpot — Marketing Hub, Sales Hub; Workflows, Sequences, Custom Properties / Objects, Lead Scoring, Attribution Reporting. /li liAutomation (preferred) : Zapier, n8n and similar tools (e.g. Make, Pipedream, Workato). /li liChannels : WhatsApp, email, SMS, web. /li /ul pAs a CRM Marketing Automation Specialist, you will be the architect of our lifecycle journeys and the technical driver of retention, nurturing, and conversion. /p pYou will design, implement, and scale omnichannel flows on HubSpot, orchestrating automations with Zapier / n8n (and similar) when needed. /p pYour mission will be to build a measurable CRM engine that boosts LTV, conversion rate, and the end-to-end customer experience. /p h3Your Responsibilities /h3 h3Strategy, Journey Design Growth /h3 ul liDesign and maintain full-funnel journeys (acquisition → onboarding → activation → retention → win-back) on WhatsApp, email, and SMS, native in HubSpot. /li liDefine dynamic segmentations (behavioral, RFM, intent) and lead scoring (demographic + behavioral), with SLA MQL→SQL in collaboration with Sales. /li liPlan and execute A / B and multivariate tests on messaging, timing, channels, and incentives to optimize conversion and LTV. /li /ul h3Automation Integrations /h3 ul liDesign and develop workflows in HubSpot (Workflows, Sequences, Custom Properties / Objects, Deals / Pipeline automation). /li liOrchestrate automations and integrations with Zapier and / or n8n using REST APIs and webhooks to synchronize CRM, data sources, and third-party systems. /li /ul h3Data, AI Analytics /h3 ul liBuild dashboards on key KPIs : deliverability, OR / CTR, stage-based CVR, CAC payback, churn, LTV, retention cohorts. /li liIntegrate AI via APIs (OpenAI, Vertex AI) for content personalization, predictive scoring, conversation analysis, and next-best-action. /li /ul h3Ideal Profile /h3 h3Experience Skills (must-have) /h3 ul liHubSpot : hands‑on experience with Marketing / Sales Hub, Workflows, Sequences, Custom Properties / Objects, Lead Scoring, Attribution / Reporting. /li liAutomation : strong operational knowledge of Zapier and / or n8n for complex workflows; familiarity with REST APIs and webhooks. /li liOmnichannel Messaging : best practices on WhatsApp, email, and SMS (content, timing, frequency management). /li liSoft skills : problem‑solving, results‑orientation, attention to UX and copywriting; ability to manage multiple projects in dynamic environments. /li liLanguages : excellent English (written and spoken); Spanish is a plus. /li /ul h3Nice to Have /h3 ul liExperience with similar tools : Make (ex Integromat), others. /li liBasic knowledge of JavaScript for GTM, validations, and small extensions. /li /ul h3What We Offer /h3 ul liA key role in driving CRM‑led growth within a fast‑scaling global company. /li liWorking on site : San Vito dei Normanni, BR /li liCompetitive compensation : €30,000–€40,000 gross / year, with possible performance‑based adjustments. /li liCoaching Mentoring : continuous 1 : 1 support and structured feedback sessions. /li liTraining : dedicated budget for courses, certifications (e.g. HubSpot), and events. /li liTech Gear : Apple MacBook Pro, Apple Keyboard, Apple Trackpad, 2nd widescreen monitor. /li liEligibility for the Spoki Stock Option Plan. /li liRegular team‑building activities and celebration events. /li liAccess to cutting‑edge technologies and resources. /li liAdditional company perks (internal library, knowledge‑sharing, communities of practice). /li /ul h3Our Hiring Process /h3 ul liIntroductory call with the Hiring manager /li liStructured interview and technical assessment /li liFinal meeting with the leadership team /li /ul /p #J-18808-Ljbffr